How Hyperhuman CEO Bogdan Predusca grew Hyperhuman to $86.7K revenue and 10 customers in 2024.

hey folks my guest today is bogdan producka he is the ceo in front of a company called hyperhuman.cc tech entrepreneur passionate about building innovative products and great teams he has over 18 years in tech ranging from startups to global enterprises he's been part of multiple high-profile mergers and acquisitions and he's nurturing nurtured a growth and solutions oriented mindset and diverse multicultural teams again now building hyperhuman.cc which is a smart content production platform for the health and fitness industry bogdan you ready to take the top nathan that was a long intro but uh yes exciting and exciting things uh exciting times for this industry so who are you selling to directly is it a gym is it a fitness trainer a yoga instructor who is it so we started from the need the need was the the digitalization of the uh health and fitness video content so our mission is to make world's health and fitness videos universally accessible and usable that was our goal that was our challenge to be solved by technology by our ai and who's the service who's the client of course content creators professionals in this industry trainers yoga instructors coaches but you also have the businesses on the other end the traditional businesses the brick and mortar the gyms the studios and the 100 k plus fitness apps nutrition apps wellness platforms that need a constant feed of quality consistent quality content in this new world of digital or hybrid uh training so bogdan we're gonna i wanna make sure we don't lose people so just be like really specific here it's like brave fitness is a screenshot you use on your website their youtube channel they are your ideal customer is that accurate exactly exactly okay so so that is that's a fitness gym uh an in it's a physical location not a virtual yoga instructor that's training on peloton or something like that right so do you only set up physical locations no no that's for the physical locations it's a new type of service they can provide to clients of course being flexible training in the location and at home or wherever you want so you need a content for that and on the other end the digital uh platforms that need a constant feed of content so we are the platform for content so let's say that this gym has 10 trainers that the gym pays full time is the gym going to say hey trainers you can purchase this app and upload your own workouts here to get new clients to train at the gym or will the gym buy it and make the trainers upload videos so that more people sign up for gym memberships the last one okay so basically it's a very simple any type of a team's concept the team pays for their members their members create content for their clients acquire new new clients retain new clients throughout this digital services that they i see and how many gyms or people like gym groups like gyms are paying for the platform today so we imagine we just added the teams layer early this year and we are have i think we know 111 so 111 111 is the latest number of businesses that we are now serving and they are creating and their team is creating uh this new type of smart video content i imagine this is kind of like someone buying salesforce for their sales team and then having to convince the sales reps to actually use salesforce how many of these 111 gyms have actually had at least you know one video uploaded by one of their trainers everyone every single one is willing and eager to transform their existing recordings because many already have videos i see so how many total videos are on the platform today across the 111 customers so just to give you an insight a total number we have transformed about 30 or 50 40 now hours of raw recordings into 400 milli 400 hours of quality video workouts so it's a 10x from raw recordings to new content created from a very let's see oh what's going on there youtube good to see you guys now imagine this you love watching these interviews with sas founders but imagine if we took all of the valuation data out from over 2807 interviews i've done manually saves you a lot of time well we've done this we've built it into the beautiful interface inside of founder path check this out i'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for valuation this year now the secret evaluation is there's many different ways to value a sas business so the reason you're going to see three or four different valuations inside of your frowner path dashboard this is all free by the way is because depending on who's doing the buying of your sas company you're going to get a different valuation a vc is gonna pay a different valuation private equity firm is different if you're gonna do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when i hover over here right so 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in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform i hope to see you there all right let's jump back into the interview so today across 111 customers there's 400 hours of video workouts on the platform exactly okay so about four hours counting also the of course the professionals that they uh that uploaded the videos yes got it so so about four hours per customer today yes imagine starting from 40 minutes or 30 minutes of recording shootings they already have super interesting and and so how much do one of these gyms pay for the platform per month or per year so it's a basic software as a service subscription based on different uh tiers basically it's one three or three 12-month subscription uh it's starting at the 149.99 and so what does the average one pay today 150 bucks a month uh i we see a trend between three months so going into the three months because that's the most let's say the sweet spot where you can see how it works and also create a digital strategy around it uh but it's too early to tell what's the winner in terms of uh duration yeah but bogdan sorry if you just look at your paying customers today and look at the most common that price point they're paying per month that's what i'm asking is it 150 bucks a month well the the business is that's the price point that they are paying at this point uh individuals it's a much let's say cheaper subscription for individual professionals so i thought you said you were selling to the gyms you weren't asking the trainers to pay we already have that delivered last that was our mvp if you want last year we launched it for individual professionals and this year we added the teams layer on top of it okay so there's 111 teams currently paying about 150 bucks a month and then how many individuals are on the platform that are paying we now uh have i think 3 000 uh individuals for so professionals on the platform not everyone in spain because we have a free new model we can create up until a certain level of content completely free uh all the time so uh we have about i think five to ten percent paying on the product okay and what are the what are the professionals pay per month on average uh we see a distributed let's say um price point between three month subscriptions to one year subscription the the starting point is i think at this point we have a discounted uh for five five to nine fifty nine ninety nine dollars from uh for uh three months okay so so 20 bucks a month is your average okay so 20 bucks a month times you know 300 which would be 10 of your 3 000 individuals right so 20 bucks times 300 you're doing like six grand a month from individuals in revenue something like that yes so it's okay it's still it's still early in terms of revenue of course we are i think now 15 months old so we launched the product in august last year the mvp the commercial version by the end of the the year and we now iterated and added the teams layer so it's a very fast paced let's say no makes sense uh now can i take 111 teams using you at 150 bucks a piece you're doing about 16 000 a month of revenue on the team's product just to add a comment here many are in the the trial phase so basically they have a trial a free trial before...