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Valuation

$23.7M

2021 Revenue

$7.9M

Customers

150

Funding

$0

Avg ACV

$52.6K

Team

94

Founded

1996

How Idealab CEO Marcia Goodstein grew to $7.9M revenue and 150 customers in 2021.

Founded in 1996, Idealab is an accelerator based in Pasadena, California. The firm provides office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and, business development support and other services.

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Idealab Revenue

In 2021, Idealab's revenue reached $7.9M. Since its launch in 1996, Idealab has shown consistent revenue growth.

Idealab Revenue GrowthReported revenue / ARR over time$0$2M$4M$6M$8M$10M19961998200020022004200620082010201220142016201820202021$0$8MSource: GetLatka.com
YearMilestoneQuote
2021Idealab Hit $7.9m revenue in April 2021
1996Launched with $0 revenue

Idealab Valuation, Funding Rounds

Idealab's most recent disclosed valuation is $23.7M.

Idealab is a bootstrapped Venture Capital startup. Founded in 1996, Idealab has grown to $7.9M in revenue without raising any venture capital or outside funding.

As a self-funded Venture Capital SaaS company, Idealab has built its business with no outside investment.

Idealab Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11996Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Marcia Goodstein

Marcia Goodstein is listed as Founder / CEO at Idealab.

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Customers

Idealab serves 150 customers.

Idealab Employees & Team Size

Idealab employs approximately 94 people as of 2026, including 1 sales reps that carry a quota. It serves 150 customers that rely on its solutions.

Idealab Team GrowthReported headcount over time02040608010019961998200020022004200620082010201220142016201820202021009494Source: GetLatka.com
YearMilestone
2021Reached 94 employees (April 2021)

Frequently Asked Questions about Idealab

What is Idealab's revenue?

Idealab generates $7.9M in revenue.

Who founded Idealab?

Idealab was founded by Marcia Goodstein.

Who is the CEO of Idealab?

The CEO of Idealab is Marcia Goodstein.

How much funding does Idealab have?

Idealab raised $0.

How many employees does Idealab have?

Idealab has 94 employees.

Where is Idealab headquarters?

Idealab is headquartered in United States.

Compare Idealab to the industry

Idealab operates across multiple industries. Browse revenue, funding, and growth data for Idealab in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Idealab Revenue 2021: $7.9M ARR, $23.7M Valuation