Indicative logo
Founded 2014

Indicative

2018 Revenue

$996.0K

YOY

Funding

$2.0M

How Indicative hit $996.0K in Revenue with 83 Customers in 2018.

About Indicative

Customer Journey and Behavioral Analytics for Product and Marketing Teams

Monthly Revenue

$83.0K

Total Expenses

$83.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Indicative CEO Jeremy Levy on 12/01/2020

Watch the podcast


Headquarters

154 West 14th Street New YorkNew YorkUnited States
$Funding$Revenue

Indicative Revenue

In 2018, Indicative revenue run rate hit $996.0K in revenue.

$996.0K

Indicative Valuation and Funding History

Indicative has raised a total of $2.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
10/14/2014Seed Round$2.0M

Customers

Indicative has 83 customers.

Lifetime Months

20

×
Monthly ARPU

$1.0K

=
Lifetime Dollars

$20.0K


Acquisition Cost

$6.0K

Average Annual Price

$12.0K

$0$12.0K6 month payback period024681012

Churn

Indicative has an annual churn rate of 60.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-60.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

40.00%

Team

Employees

Indicative has 31 employees. They have 11 sales reps that carry a quota, an engineering team of 6 and a marketing team of 3.

20182019202053.00%▲22.00%▲
DistributionQty

Total Team Size

31

Engineers

6 (19%)

Sales

11 (35%)

Marketing

3 (10%)

CEO/Founder

Jeremy Levy

Jeremy is the CEO and Co-Founder of Indicative. Indicative aims to put behavioral analytics in the hands of product managers, empowering them to map, analyze, and optimize the customer journey across every customer touchpoint. With up to a billion free events, Indicative removes the barriers from becoming data-driven, empowering anyone to perform sophisticated analysis. He was previously the CTO and Co-founder of MeetMoi a pioneering location-based dating service for mobile acquired by Match.com. He also Co-founded Xtify, served on its board as well as was its first CTO. Xtify provided secure, multi-channel mobile messaging platform suitable for enterprise-class marketers. Based on the technology he developed at Xtify he was awarded a patent for creating a Location-based services platform. Xtify was acquired by IBM in October of 2008.


CEO Q&A

What's your age?

39

Favorite online tool?

Stripe

Favorite book?

Never Split the Difference

Favorite CEO?

None

Advice for 20 year old self

Fire faster


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Frequently Asked Questions about Indicative

When was Indicative founded?

Indicative was founded in 2014.


Who is the CEO of Indicative?

The CEO of Indicative is Jeremy Levy


How many employees does Indicative have?

Indicative has 31 employees.

How much revenue does Indicative generate?

Indicative generates $996.0K in revenue.


How much funding does Indicative have?

Indicative has raised $2.0M.


Where is Indicative headquarters?

Indicative is headquartered at 154 West 14th Street New YorkNew YorkUnited States

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