Indicative logo
Founded 2014


2018 Revenue





How Indicative hit $996.0K in Revenue with 83 Customers in 2018.

About Indicative

Customer Journey and Behavioral Analytics for Product and Marketing Teams

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Indicative CEO Jeremy Levy on 12/01/2020

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154 West 14th Street New YorkNew YorkUnited States

Indicative Revenue

In 2018, Indicative revenue run rate hit $996.0K in revenue.


Indicative Valuation and Funding History

Indicative has raised a total of $2.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
10/14/2014Seed Round$2.0M


Indicative has 83 customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$12.0K6 month payback period024681012


Indicative has an annual churn rate of 60.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Indicative has 31 employees. They have 11 sales reps that carry a quota, an engineering team of 6 and a marketing team of 3.


Total Team Size



6 (19%)


11 (35%)


3 (10%)


Jeremy Levy

Jeremy is the CEO and Co-Founder of Indicative. Indicative aims to put behavioral analytics in the hands of product managers, empowering them to map, analyze, and optimize the customer journey across every customer touchpoint. With up to a billion free events, Indicative removes the barriers from becoming data-driven, empowering anyone to perform sophisticated analysis. He was previously the CTO and Co-founder of MeetMoi a pioneering location-based dating service for mobile acquired by He also Co-founded Xtify, served on its board as well as was its first CTO. Xtify provided secure, multi-channel mobile messaging platform suitable for enterprise-class marketers. Based on the technology he developed at Xtify he was awarded a patent for creating a Location-based services platform. Xtify was acquired by IBM in October of 2008.


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Frequently Asked Questions about Indicative

When was Indicative founded?

Indicative was founded in 2014.

Who is the CEO of Indicative?

The CEO of Indicative is Jeremy Levy

How many employees does Indicative have?

Indicative has 31 employees.

How much revenue does Indicative generate?

Indicative generates $996.0K in revenue.

How much funding does Indicative have?

Indicative has raised $2.0M.

Where is Indicative headquarters?

Indicative is headquartered at 154 West 14th Street New YorkNew YorkUnited States

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