As of August 2026, Latka tracks 127 customer journey mapping software companies. They have combined revenues of $807.1M and employ 5.1K people. They have raised $577.1M and serve 202.1M customers combined.
Every company below sells customer journey mapping software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Customer Journey Mapping Software is designed to help organizations visualize and analyze the various touchpoints customers encounter throughout their interaction with a brand. This software typically enables users to create detailed journey maps, outlining customer experiences from initial contact through post-purchase support, thus facilitating a better understanding of customer behavior and expectations. These tools often include features such as persona creation, touchpoint analysis, and visual mapping tools that allow companies to identify pain points and opportunities for improvement in the customer journey. Common users of this software include marketing teams, customer experience professionals, and product managers who are looking to enhance customer satisfaction and engagement by refining the customer experience. By leveraging customer journey mapping software, businesses can ensure that their strategies align with customer needs and preferences, resulting in increased loyalty and better overall experiences. The software supports workflows that encompass collaboration among cross-functional teams, making it easier to maintain consistency in customer interactions across various channels.
Sorting: Highest -> Lowest
Showing 10 of 127 companies ranked by annual revenue.
Boston, Massachusetts, United States
Award winning BPM CRM system for marketing, sales and service to manage business processes across the entire customer journey on a single low code platform
Chandler, Arizona, United States
Keap is a business automation and CRM software company targeting small businesses with annual revenues around one million dollars. The company originally focused on sales and marketing software for established small businesses before shifting down market toward startups and solopreneurs, a move that expanded its customer base but hurt retention. Keap has since reversed that strategy, returning its focus to more sophisticated small business customers and rebuilding its onboarding model around human coaching and goal-oriented product experiences. The company's return-to-growth effort centers on what it calls an integrated product-led growth approach, combining product-led elements with paid, human-assisted onboarding. A six-month experiment involving 705 customers demonstrated that goal-oriented coaching materially improved month-four retention and net revenue retention across customer segments. Keap now offers a 90-day coaching guarantee tied to specific customer goals, a departure from its prior allotment-based coaching model. The presentation was delivered at SaaSOpen in March 2024, a live event that drew approximately 1,000 software CEOs. The speaker described Keap's strategic arc from growth to decline and back, attributing the recovery to a redefined target customer, paid onboarding, and restored human connection throughout the customer lifecycle.
United States
Developer of an online guest engagement platform designed to build customer relationships. The company's online guest engagement platform allows hotel guests to interact quickly and easily with the hotel concierge using texting and digital messaging channels, enabling hospitality and hotel industries to communicate smoothly with their clients.
Minneapolis, Minnesota, United States
Customer experience company helping brands outperform in the areas of acquisition, engagement, growth and retention
Tiburon, CA, United States
OvationCXM is the Customer Experience Management (CXM) company helping businesses and their partner ecosystems deliver exceptional customer experiences with complete visibility and precise control so they can own the journey, guide the experience and unleash the benefits. The OvationCXM Platform, CXMEngine, includes pre-built CRM connectors, customer journey orchestration and automation tools, ecosystem aggregation, as well as knowledge delivery and integrated communication solutions in one seamless platform. Customer experience professionals choose OvationCXM because the CXM technology delivers simplicity at a massive scale, streamlining CXM efforts at every customer touchpoint. OvationCXM headquarters is in Tiburon, California, with a nationwide remote workforce backed by Nyca Partners, Telstra Ventures, KeyBank, JobsOhio Growth Capital Fund, JumpStart Ventures, Savano Capital Partners, Capital One Ventures and Commerce Ventures. To learn more and to join the enterprises delivering exceptional experiences to over 1.5 million businesses, visit www.ovationcxm.com.
Mumbai, Maharashtra, India
**Bringing people and businesses closer** You know your business, we know your stakeholders LitmusWorld is an enterprise SaaS platform that delivers dramatic improvements in business processes by enabling customer interactions. We bring businesses closer to their customers to better understand their expectations and gather actionable insights. At LitmusWorld, we understand that customers build great products and employees build great companies. We help you bring the two stakeholders together and create a great brand. The platform delivers actionable insights across touchpoints to Measure, Act and Improve on the overall experience, creating loyal and delighted customers. With just over 4 years of driving digital transformation across 150+ brands, we've built an environment of trust, reliability and deliverance. Our aim is to enable our clients in becoming more agile and profitable- 1 touchpoint, 1 conversation, 1 stakeholder, at a time.
Boston, Massachusetts, United States
Appcues is a software company that provides a user onboarding and product adoption platform for businesses. Their platform allows businesses to create customized in-app experiences and guides for their users, helping to onboard new users and improve product adoption rates. Appcues enables businesses to create personalized user experiences through various features such as in-app messages, product tours, and surveys. Their platform also provides analytics and reporting tools, allowing businesses to measure the effectiveness of their onboarding and adoption efforts and make data-driven decisions to optimize user engagement.
Zürich, ZH, Switzerland
Developer of a software designed to know customer experience. The company's software provides end-to-end Customer Experience Management (CXM) and Voice of the Customer (VoC) service and directly contributes to increased operational efficiency, helps accelerate business performance and provides measurable impact on revenues and the bottom-line, enabling leading companies to gather customer intelligence and help them to understand their customers faster and more intimately than their competitors.
Toronto, Ontario, Canada
Developer of an artificial intelligence-driven SaaS platform intended to discover a deeper understanding of customer journeys. The company's platform integrates data sources, visualizes data-driven customer journeys and segments and predicts user engagement, helping businesses to better understand, predict and change their customers' actions.
Latka tracks 127 customer journey mapping software companies with reported revenue. Together they generate $807.1M in annual revenue and employ 5.1K people.
Creatio is the largest, with $200M in annual revenue, founded in 2013.
The average customer journey mapping software company in this list makes $6.4M a year, across 127 companies with reported revenue. They serve 202.1M customers combined.
Ranked by annual revenue, the leaders are Creatio, Keap, Kipsu, Bold Orange Company and Aloha (formerly Review Wave).
The 127 customer journey mapping software companies tracked here have raised $577.1M in disclosed funding between them.
- The software must provide tools for mapping customer journeys across multiple touchpoints. - It should allow users to create and manage user personas relevant to customer segments. - The product must enable the analysis of customer experience data to pinpoint pain points. - It should support collaboration among different teams, such as marketing and product development. - The software must include visualization tools to create clear and informative journey maps. - Not just a graphical tool; it must also offer analytical capabilities to derive insights from data.
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