1
Contentsquare
Paris, France, France
an advanced analytics platform that helps businesses to understand and improve their digital customer experiences.
- Revenue
- $370.8M
- Customers
- 1.3K
- Year founded
- 2012
- Funding
- $1.8B
- Team size
- 1.8K
Top 50 Customer Journey Analytics Software Companies (October 2026)
As of October 2026, Latka tracks 163 customer journey analytics software companies. They have combined revenues of $2.5B and employ 11.7K people. They have raised $3.2B and serve 111.4M customers combined.
Every company below sells customer journey analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Customer Journey Analytics Software Companies do
Customer Journey Analytics Software is designed to help organizations understand and optimize the entirety of a customer's experience with their brand. By analyzing data from various touchpoints across different channels, these tools provide insights into customer behavior, preferences, and pain points during their journey. Organizations use this software to track the effectiveness of marketing strategies, improve customer retention, and enhance overall engagement. Typical features of customer journey analytics software include multi-channel tracking, real-time data analysis, visual reporting, and predictive modeling. These features allow users—such as marketing teams, customer experience professionals, and data analysts—to visualize customer interactions, identify drop-off points, and tailor their strategies accordingly. The primary users of these solutions tend to revolve around marketing and customer experience roles, who aim to derive actionable insights from customer data for improved decision-making.
- Companies
- 163
- Revenue
- $2.5B
- Funding
- $3.2B
- Employees
- 11.7K
Filters
Sorting: Highest -> Lowest
Top Customer Journey Analytics Software Companies by revenue
Showing 10 of 163 companies ranked by annual revenue.
2
Ogury
London, England, United Kingdom
Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot provide information about the company that owns Ogury.com as the website is owned by Ogury Ltd, which appears to be an independent entity and does not publicly disclose information about its ownership.
- Revenue
- $270.9M
- Customers
- 1.7M
- Year founded
- 2014
- Funding
- $5.5M
- Team size
- 577
3
Creatio
Boston, Massachusetts, United States
Award winning BPM CRM system for marketing, sales and service to manage business processes across the entire customer journey on a single low code platform
- Revenue
- $200M
- Year founded
- 2013
- Funding
- $268M
- Team size
- 1.1K
- Revenue
- $180.8M
- Customers
- 40K
- Year founded
- 2015
- Funding
- $34.5M
- Team size
- 148
5
Treasure Data
Mountain View, California, United States
Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure.
- Revenue
- $126M
6
Impel
Syracuse, New York, United States
Impel offers a digital engagement platform for vehicle retailers and is recognized as the automotive industry's most advanced AI-powered customer lifecycle management platform.
- Revenue
- $103.4M
- Year founded
- 2014
- Team size
- 520
- Revenue
- $98.5M
- Customers
- 2M
- Year founded
- 2004
- Funding
- $119.6M
- Team size
- 579
8
Reputation
San Ramon, Illinois, United States
Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reputation, and optimize the customer experience. The Reputation.com platform provides a 360-degree view of online reputation and enables our clients to effectively manage online reviews, social media, business listings and customer surveys. The platform's advanced analytics and reporting capabilities provide valuable operational insights that help clients be more efficient, deliver better service and drive traffic, visits and revenue. Based in California's Silicon Valley with offices in Arizona, Europe and Asia, Reputation.com is funded by the same venture capital firms that backed Skype, Intuit and Symantec. We've assembled a team of top-tier engineers and data scientists, and an award-winning support organization to ensure client success.
- Revenue
- $93M
- Year founded
- 2006
- Funding
- $325.3M
- Team size
- 500
9
Altudo
New York, New York, United States
A global digital marketing and technology consulting company focused on creating personalized, seamless experiences across channels and optimizing customer experience
- Revenue
- $73.5M
- Year founded
- 2001
- Team size
- 447
10
Alida
Canada
Alida is a software company that provides a customer experience management (CXM) platform. Their platform enables businesses to collect, analyze, and act on customer feedback and insights, helping them to improve customer satisfaction, loyalty, and retention. Alida's CXM platform includes features such as survey creation, data analytics, and customer segmentation, which allow businesses to gather actionable insights from their customers and use that data to improve their products, services, and overall customer experience.
- Revenue
- $69.4M
- Year founded
- 2000
- Funding
- $82.4M
- Team size
- 324
Frequently asked questions about Customer Journey Analytics Software Companies
How many customer journey analytics software companies are there?
Latka tracks 163 customer journey analytics software companies with reported revenue. Together they generate $2.5B in annual revenue and employ 11.7K people.
Which customer journey analytics software company is the largest?
Contentsquare is the largest, with $370.8M in annual revenue, founded in 2012.
How much revenue does a typical customer journey analytics software company make?
The average customer journey analytics software company in this list makes $15.1M a year, across 163 companies with reported revenue. They serve 111.4M customers combined.
Who are the leading Customer Journey Analytics software vendors?
Ranked by annual revenue, the leaders are Contentsquare, Ogury, Creatio, ChurnZero and Treasure Data.
How much funding have customer journey analytics software companies raised?
The 163 customer journey analytics software companies tracked here have raised $3.2B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- The software must provide multi-channel tracking capabilities to analyze customer interactions across various platforms. - It should offer analytics features that allow users to identify patterns in customer behavior during their journey. - Must include real-time reporting to help businesses make timely and informed decisions based on current customer data. - It should enable visualization of customer journeys and provide insights that inform marketing and sales strategies. - Not limited to tracking engagement; must also help users improve customer experiences based on data analysis.