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2024 Revenue

$3.2M

Customers

5K

Funding

$0

YOY

49.1%

Avg ACV

$631

Team

42

Founded

2008

How Convert Insights CEO Dennis Van Der Heijden grew to $3.2M revenue and 5K customers in 2024.

Provider of a conversion optimization platform designed to improve websites. The company's conversion optimization platform helps in optimizing conversions for specific audiences in large traffic websites, enabling people to connect through meaningful digital experiences.

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Convert Insights Revenue

In 2024, Convert Insights's revenue reached $3.2M. The company previously reported $2.1M in 2023. Since its launch in 2008, Convert Insights has shown consistent revenue growth.

Convert Insights Revenue GrowthReported revenue / ARR over time$0$750K$2M$2M$3M$4M200820102012201420162018202020222024$0$2M$3MSource: GetLatka.com
YearMilestoneQuote
2024Convert Insights Hit $3.2m revenue in October 2024
2023Convert Insights Hit $2.1m revenue in December 2023
2021Convert Insights Hit $1.8m revenue in April 2021
2008Launched with $0 revenue

Convert Insights Valuation, Funding Rounds

Convert Insights is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2008, Convert Insights has grown to $3.2M in revenue without raising any venture capital or outside funding.

As a self-funded Visitor Behavior Intelligence Software SaaS company, Convert Insights has built its business with no outside investment.

Convert Insights Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12008Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Dennis Van Der Heijden

CEO at convert. I founded Convert.com in 2009 which is a conversion rate optimization software (A/B Testing and personalization - ABM - a tool similar to Optimizely, AB Tasty, and VWO but focused on privacy GDPR / CCPA compliance, CRO agencies, and in-house teams. We structure our accounts and payment plans so that agencies can easily use our software across multiple accounts without having to pay for a new license for each client they use it for. We don't blink (flicker FOOC-free) and offer tons of value for an affordable price (just add credit card and pay - no sales person intervention needed).

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Customers

Convert Insights serves 5K customers.

Convert Insights Employees & Team Size

Convert Insights employs approximately 42 people as of 2026, up from 30 in 2023, including 3 sales reps that carry a quota. It serves 5K customers that rely on its solutions.

Convert Insights Team GrowthReported headcount over time01020304050200820102012201420162018202020222024004242Source: GetLatka.com
YearMilestone
2024Reached 42 employees (October 2024)
2023Reached 30 employees (December 2023)
2022Reached 25 employees (December 2022)
2021Reached 30 employees (December 2021)
2021Reached 21 employees (April 2021)

Frequently Asked Questions about Convert Insights

What is Convert Insights's revenue?

Convert Insights generates $3.2M in revenue.

Who founded Convert Insights?

Convert Insights was founded by Dennis Van Der Heijden.

Who is the CEO of Convert Insights?

The CEO of Convert Insights is Dennis Van Der Heijden.

How much funding does Convert Insights have?

Convert Insights raised $0.

How many employees does Convert Insights have?

Convert Insights has 42 employees.

Where is Convert Insights headquarters?

Convert Insights is headquartered in Covina, California, United States.

Compare Convert Insights to the industry

Convert Insights operates across multiple industries. Browse revenue, funding, and growth data for Convert Insights in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Convert Insights Revenue 2024: $3.2M ARR (Bootstrapped)