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Provider of a conversion optimization platform designed to improve websites. The company's conversion optimization platform helps in optimizing conversions for specific audiences in large traffic websites, enabling people to connect through meaningful digital experiences.
Last updated
In 2024, Convert Insights's revenue reached $3.2M. The company previously reported $2.1M in 2023. Since its launch in 2008, Convert Insights has shown consistent revenue growth.
Convert Insights is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2008, Convert Insights has grown to $3.2M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, Convert Insights has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
CEO at convert. I founded Convert.com in 2009 which is a conversion rate optimization software (A/B Testing and personalization - ABM - a tool similar to Optimizely, AB Tasty, and VWO but focused on privacy GDPR / CCPA compliance, CRO agencies, and in-house teams. We structure our accounts and payment plans so that agencies can easily use our software across multiple accounts without having to pay for a new license for each client they use it for. We don't blink (flicker FOOC-free) and offer tons of value for an affordable price (just add credit card and pay - no sales person intervention needed).
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Convert Insights serves 5K customers.
Convert Insights employs approximately 42 people as of 2026, up from 30 in 2023, including 3 sales reps that carry a quota. It serves 5K customers that rely on its solutions.
Convert Insights generates an estimated $3.2M in annual revenue.
Convert Insights was founded by Dennis Van Der Heijden.
The CEO of Convert Insights is Dennis Van Der Heijden.
Convert Insights is bootstrapped and has not raised outside funding.
Convert Insights has 42 employees.
Convert Insights is headquartered in Covina, California, United States.
Convert Insights operates across multiple industries. Browse revenue, funding, and growth data for Convert Insights in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$3.2M(Est.)
Customers
5K
Funding
$0
Avg ACV
$631
Team
42
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | Convert Insights Hit $3.2m revenue in October 2024 | Estimated |
| 2023 | Convert Insights Hit $2.1m revenue in December 2023 | Estimated |
| 2021 | Convert Insights Hit $1.8m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 42 employees (October 2024) | |
| 2023 | Reached 30 employees (December 2023) | |
| 2022 | Reached 25 employees (December 2022) | |
| 2021 | Reached 30 employees (December 2021) | |
| 2021 | Reached 21 employees (April 2021) |
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