Convert Insights
2024 Revenue
$3.2M
Customers
5K
Funding
$0
YOY
49.1%
Avg ACV
$631
Team
42
Founded
2008
How Convert Insights CEO Dennis Van Der Heijden grew Convert Insights to $3.2M revenue and 5K customers in 2024.
Provider of a conversion optimization platform designed to improve websites. The company's conversion optimization platform helps in optimizing conversions for specific audiences in large traffic websites, enabling people to connect through meaningful digital experiences.
Last updated
Convert Insights Revenue
In 2024, Convert Insights's revenue reached $3.2M. The company previously reported $2.1M in 2023. Since its launch in 2008, Convert Insights has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Convert Insights Hit $3.2m revenue in October 2024 |
| 2023 | Convert Insights Hit $2.1m revenue in December 2023 |
| 2021 | Convert Insights Hit $1.8m revenue in April 2021 |
| 2008 | Launched with $0 revenue |
Convert Insights Valuation, Funding Rounds
Convert Insights is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2008, Convert Insights has grown to $3.2M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, Convert Insights has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Convert Insights Employees & Team Size
Convert Insights employs approximately 42 people as of 2026, up from 30 in 2023.
Convert Insights has 42 total employees in different roles and functions and 3 sales reps that carry a quota. They have 5K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 42 employees (October 2024) |
| 2023 | Reached 30 employees (December 2023) |
| 2022 | Reached 25 employees (December 2022) |
| 2021 | Reached 30 employees (December 2021) |
| 2021 | Reached 21 employees (April 2021) |
Founder / CEO
Dennis Van Der Heijden
CEO at convert. I founded Convert.com in 2009 which is a conversion rate optimization software (A/B Testing and personalization - ABM - a tool similar to Optimizely, AB Tasty, and VWO but focused on privacy GDPR / CCPA compliance, CRO agencies, and in-house teams. We structure our accounts and payment plans so that agencies can easily use our software across multiple accounts without having to pay for a new license for each client they use it for. We don't blink (flicker FOOC-free) and offer tons of value for an affordable price (just add credit card and pay - no sales person intervention needed).
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Convert Insights acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Convert Insights
What is Convert Insights's revenue?
Convert Insights generates $3.2M in revenue.
Who founded Convert Insights?
Convert Insights was founded by Dennis Van Der Heijden.
Who is the CEO of Convert Insights?
The CEO of Convert Insights is Dennis Van Der Heijden.
How much funding does Convert Insights have?
Convert Insights raised $0.
How many employees does Convert Insights have?
Convert Insights has 42 employees.
Where is Convert Insights headquarters?
Convert Insights is headquartered in Covina, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .