Tel Aviv, Israel
Salto is a Tel Aviv-based business operations platform that applies DevOps methodologies to the configuration management of enterprise SaaS tools such as Salesforce, NetSuite, and Jira. The company's core thesis is that business operations teams are generations behind software developers in tooling, and Salto aims to close that gap by enabling configuration extraction, version control via GitHub, and CI/CD workflows across the full stack of tools an enterprise uses.
Founded by Benny Schnaider, Rami Tamir, and Gil Hoffer, Salto raised approximately $70 million across three rounds through 2021, including a $42 million Series B, before recording its first paying customer in Q1 2021. By the time of the November 2021 interview, the company had roughly 10 paying customers and reported revenue below $1 million, with pricing starting at $10,000 per year per customer.
The company's go-to-market strategy combines an open-source version, a free tier, and a traditional SaaS sales motion, with expansion built around adding interfaces, users, and features over time. Investors include Lightspeed, Bessemer, Accel, and Salesforce Ventures, several of which had backed Schnaider in prior ventures.