Founder Interview Video
How Issuu Reached Profitability in 2016 and Built a Sustainable Pro-Grow Business (Talk by CEO Joe Hyrkin)
Chapters
- 0:00Joe Hyrkin Introduces Issuu and the Talk's Theme
- 0:27Why Profitability in 2016 Was Unconventional
- 1:41The 2015 Fundraising Environment and VC Interest
- 3:58How Q1 2016 Changed the Fundraising Landscape
- 6:07Three Months of Business Analysis Before the Pivot
- 6:48Announcing the Pro-Grow Strategy to the Company in June 2016
- 9:36Hitting Profitability: August Burn and September Profit
- 10:30Sustaining Pro-Grow Through Focused Priorities
- 11:37Pricing Realignment and Freemium Strategy
- 12:59Iterative Testing and New Pricing Tiers
- 13:33Reinforcing Profitability Culture with Employees
- 14:52Profitability as a Proxy for Customer Value
- 15:56Key Lessons for Building a Profitable and Growing Company