Founder Interview Video
How iStaySafe Reached $30K MRR and About 2,500 Subscribers While Exploring a Strategic Exit (Interview with CEO Karen Cantwell)
Chapters
- 0:00Introduction to Karen Cantwell and iStaySafe
- 0:19Business Model: SaaS Plus Hardware
- 0:35The Two Products: Watch and Phone App
- 1:37Hardware Pricing and SaaS Subscription Cost
- 2:35Company Origins and 2014 Launch
- 3:03Subscriber Count and B2B Shift to Resellers
- 3:32Reseller Economics: Wholesale Pricing and SaaS Cut
- 7:34Current MRR and Impact of Phone App
- 7:55Growth History and 2019 Acquisition
- 9:14Fundraising History and Investor Equity
- 11:41Exploring a Strategic Exit
- 13:44Acquisition Offer and Annual Turnover
- 15:40Team Restructure from 7 to 2
- 15:57Famous Five Rapid-Fire Questions
- 17:36Closing Reflections and Lessons Learned