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Valuation

$26M

2020 Revenue

$8.7M

Funding

$52.7M

Team

36

Founded

2008

How ItsOn CEO Greg Raleigh grew ItsOn to $8.7M revenue with a 36 person team in 2020.

ItsOn is a proven leader in the carrier space, and enables wireless carriers to fundamentally change how mobile services are marketed, delivered and consumed. The company was founded in 2008, launched the world's first end-to-end solution for virtual policy and billing in 2014 and supports key carrier accounts such as Sprint and Virgin Mobile. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.

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ItsOn Revenue

In 2020, ItsOn's revenue reached $8.7M. Since its launch in 2008, ItsOn has shown consistent revenue growth.

ItsOn Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M$10M2008201020122014201620182020$0$9MSource: GetLatka.com
YearMilestone
2020ItsOn Hit $8.7m revenue in August 2020
2008Launched with $0 revenue

ItsOn Valuation, Funding Rounds

ItsOn's most recent disclosed valuation is $26M.

ItsOn has raised $52.7M in total funding across 8 rounds, most recently a $12.5M Series D round in 2015.

ItsOn Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$13M$25M$38M$50M$63M200820092010201120122013201420152008 cumulative: $0 • 2008 Founded: $02009 cumulative: $2M • 2008 Founded: $0 • 2009 Seed Round: $2M2010 cumulative: $3M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M2011 cumulative: $7M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M • 2011 Venture Round: $3M2011 cumulative: $8M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M • 2011 Venture Round: $3M • 2011 Venture Round: $2M2012 cumulative: $12M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M • 2011 Venture Round: $3M • 2011 Venture Round: $2M • 2012 Venture Round: $4M2012 cumulative: $28M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M • 2011 Venture Round: $3M • 2011 Venture Round: $2M • 2012 Venture Round: $4M • 2012 Series B: $16M2014 cumulative: $40M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M • 2011 Venture Round: $3M • 2011 Venture Round: $2M • 2012 Venture Round: $4M • 2012 Series B: $16M • 2014 Series C: $13M2015 cumulative: $53M • 2008 Founded: $0 • 2009 Seed Round: $2M • 2010 Series A: $2M • 2011 Venture Round: $3M • 2011 Venture Round: $2M • 2012 Venture Round: $4M • 2012 Series B: $16M • 2014 Series C: $13M • 2015 Series D: $13M$53M2008 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2015Series D$12.5M--
2014Series C$12.5M--
2012Series B$15.5M--
2012Venture Round$4.1M--
2011Venture Round$1.5M--
2011Venture Round$3.3M--
2010Series A$1.8M--
2009Seed Round$1.5M--

ItsOn Employees & Team Size

ItsOn employs approximately 36 people as of 2026, up from 28 in 2019.

ItsOn has 36 total employees in different roles and functions and 1 sales reps that carry a quota.

ItsOn Team GrowthReported headcount over time02550751001252008201020122014201620182020003636Source: GetLatka.com
YearMilestone
2020Reached 36 employees (December 2020)
2020Reached 100 employees (August 2020)
2020Reached 28 employees (June 2020)
2019Reached 28 employees (December 2019)
2018Reached 28 employees (December 2018)

Founder / CEO

Greg Raleigh

Greg Raleigh is listed as Founder / CEO at ItsOn.

Q&A

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Customers

We do not have customer count information for ItsOn yet.

Frequently Asked Questions about ItsOn

What is ItsOn's revenue?

ItsOn generates $8.7M in revenue.

Who founded ItsOn?

ItsOn was founded by Greg Raleigh.

Who is the CEO of ItsOn?

The CEO of ItsOn is Greg Raleigh.

How much funding does ItsOn have?

ItsOn raised $52.7M.

How many employees does ItsOn have?

ItsOn has 36 employees.

Where is ItsOn headquarters?

ItsOn is headquartered in Redwood City, California, United States.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

ItsOn Revenue 2020: $8.7M ARR, $26M Valuation