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Sydney, New South Wales, Australia
IXUP Ltd is an Australian software company, engages in the data collaboration and encryption platform system. Its platform enables organizations to collaborate using their own, and other organizations data to enable actionable insights to make business decisions. The company's product includes IXUP-as-a-Service. It serves insurance and MarTech industries.
Last updated
In 2021, IXUP's revenue reached $1M. Since its launch in 2011, IXUP has shown consistent revenue growth.
IXUP reached a $3.1M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $3.1M | - |
CEO
Experienced legal and corporate executive with a diverse professional background in business and technology commercialisation which spans numerous industries, sectors and countries obtained in both private and public companies. Most of his roles have included regional and/or global responsibilities and I am also an experienced professional public company director.
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| What's your age? | - |
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We do not have customer count information for IXUP yet.
IXUP employs approximately 16 people as of 2026, including 13 sales reps that carry a quota.
IXUP generates $1M in revenue.
IXUP was founded by Marcus Gracey.
The CEO of IXUP is Marcus Gracey.
IXUP raised $0.
IXUP has 16 employees.
IXUP is headquartered in Sydney, New South Wales, Australia.
IXUP operates across multiple industries. Browse revenue, funding, and growth data for IXUP in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$3.1M
2021 Revenue
$1M
Funding
$0
Team
16
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2021 | IXUP Hit $1m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 16 employees (April 2021) |
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