Generative AI SoftwareSt. Paul, MinnesotaFounded 2020CEO Joe Keeley
JustiFi Technologies is a Minneapolis-St. Paul-based payments infrastructure company founded in January 2021 to help vertical SaaS platforms monetize embedded payments and fintech products.
JustiFi has not published its revenue. GetLatka estimates it at about $5.2M a year (October 2024). JustiFi is #596 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| May 2022 | $1.5M | – |
| Dec 2023 | $3.4MEST. | Growjo estimate |
| Oct 2024 | $5.2MEST. | GetLatka estimate |
– source not recorded
JustiFi has raised $10.6M across two rounds since 2021. The latest was a $4M Seed round in May 2022.
| Date | Round | Raised | Source |
|---|---|---|---|
| May 2022 | Seed | $4M | Joe Keeley on cameraWatch at 18:53 |
| May 2021 | Seed | $6.6M | – |
| Total raised | $10.6M |
Nathan Latka has interviewed JustiFi once, speaking with Joe Keeley. Each figure links to the second it was said.
Watch: How JustiFi Raised $10.6M to Build Payments Infrastructure for Vertical SaaS Platforms (Interview with CEO Joe Keeley)May 2022 · Joe Keeley, CEO and Co-Founder
Joe Keeley founded JustiFi in 2020 and runs it as CEO. JustiFi had 33 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 33 | |
| Dec 2023 | 33EST. | Growjo estimate |
| May 2022 | 27 | Joe Keeley on cameraWatch at 19:24 |
GetLatka estimates JustiFi's revenue at about $5.2M a year (October 2024). The company hasn't published its own figure.
JustiFi has raised $10.6M across two funding rounds. The latest was a $4M Seed round in May 2022.
JustiFi had 33 employees in October 2024, according to LinkedIn.
Joe Keeley is the CEO of JustiFi and founded the company in 2020. Nathan Latka interviewed Joe Keeley in May 2022.
Joe Keeley founded JustiFi in 2020.
4 said on camera · 1 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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