Joe Keeley
- CEO and Co-Founder at JustiFi
GetLatka interview
How JustiFi Raised $10.6M to Build Payments Infrastructure for Vertical SaaS Platforms (Interview with CEO Joe Keeley)
Joe Keeley (CEO and Co-Founder of JustiFi) spoke to Nathan Latka on May 26, 2022.
JustiFi figures from the interview
- Total Funding Raised
- $10.6M
- Customers (Platforms) (May 2022)
- 36
- Team Size (May 2022)
- 27
- GMV on Platform (May 2022)
- Approaching $5B
- Year Founded
- 2021
“I think if you think about us as like a Stripe Custom Connect with for vertical SaaS platforms where they don't have to build all of this stuff on top of it to get the best economics. We came from a vertical SaaS background. It took us a decade and a half to really get to what we would say sort of world class.”
“What I think is really the next phase though is going beyond payments, and we can talk a little bit more about that, and bringing in lending and card issuing and insurance. But back to the service side of it is there's a big difference between doing something and doing something extraordinarily well.”
“When I think about monetizing payments for a vertical SaaS platform, you can have all the infrastructure you want, but if 23% of your barbershops on your barbershop SaaS platform are using your payments, well, one could say you're not really meeting your full potential.”
Bio
Joe Keeley is the CEO and Co-founder of JustiFi Technologies. JustiFi exists to accelerate the potential of vertical SaaS platforms with specialized payment infrastructure, strategy and beyond payments fintech products. JustiFi was founded in 2021 by the team that had multiple venture backed vertical SaaS exits. Investors into JustiFi include Emergence Capital, Crosslink and Rally Ventures. Prior to co-founding JustiFi, Keeley founded and grew the nation's largest in-home childcare and tutoring platform with over 10,000 employees prior to selling to Bright Horizons (NYSE: BFAM). Keeley has been recognized as EY's "Entrepreneur of the Year", Business Week's "Top 25 under 25 to Watch" and Citizen Culture's Magazine "20 under 30 Who Will Change the World".