Founder Interview Video
How Keap Used Paid Onboarding and Human Coaching to Drive a Return to Growth (Interview with Product Leader Ammon Curtis)
Chapters
- 0:00Event Context and Introduction
- 0:22Ammon Curtis Opens: Keap's Onboarding Journey
- 0:49Revenue Growth History and the Recipe Change
- 1:15Shifting Down-Market and the Consequences
- 2:43Return to Growth: Redefining Strategy and Target
- 3:35Customer Sophistication and Problem Complexity Framework
- 6:18The Onboarding Experiment: 705 Customers Over Six Months
- 8:22Baseline Retention and Goal-Achievement Results
- 8:44Unifying Marketing, Sales, and Coaching Around the Goal
- 11:24The Coaching Guarantee and Outcome-Based Model
- 11:48NRR Results by Onboarding Tier
- 14:02Snowboarding Analogy: The Value of Foundational Instruction