Founder Interview Video
How Kukun Built White-Label Property Data for 20 to 25 Enterprise Customers with a Team of 55 (Interview with Founder & CEO Raf Howery)
Chapters
- 0:00Cold Open: Salary Raf Gave Up and Revenue Snapshot
- 0:38Guest Introduction: Raf Howery and Kukun
- 0:54What Kukun Does: Property Data and the PICO Score
- 1:34Product Demo and National Coverage
- 2:01Business Model: Enterprise vs. Consumer Revenue
- 3:09Customer Count and Sales Cycle
- 4:20Pricing Structure: Bands, Products, and Discounts
- 9:27Revenue Math: 20 Customers at $20K per Month
- 10:56Funding History: Bootstrapped with Convertible Notes
- 12:55Team Breakdown: 55 People, 40 Engineers, 2 Sales Reps