Latana Brand Tracking Leadership Team & Executives

Nico Jaspers

CEO

CEO of Latana, Co-Founder & CEO of Dalia Research I’m passionate about the intersection of data, research and technology. If you ask someone a question, you understand what that person thinks and feels. But if you ask millions of people questions, you get a lot more than just a collection of individual thoughts - you get access to the pulse of human perception. And you start to understand the drivers of what makes the world go around. In 2013 I founded Dalia, which is today a leading technology platform to access people around the world for survey research. With the ability to process well over one billion answers per month from people across 150 countries, our clients include multinational consumer goods companies, leading universities and NGOs, and most of the world’s top market research agencies. In 2019, I founded Latana, which takes the same methodology of collecting data to shed more light on how people’s perception of brands change over time. My vision for Latana is to become the insights hub for brands across the world.