2024 Revenue
$6.2M
Funding
$0
YOY
64.7%
Team
48
Founded
2017
How Latana Brand Tracking CEO Nico Jaspers grew to $6.2M revenue with a 48 person team in 2024.
Latana is a brand tracking company that provides clarity on brand performance. They offer products, competitors, financials, and employee information.
Last updated
Latana Brand Tracking Revenue
In 2024, Latana Brand Tracking's revenue reached $6.2M. The company previously reported $3.8M in 2023. Since its launch in 2017, Latana Brand Tracking has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Latana Brand Tracking Hit $6.2m revenue in October 2024 | |
| 2023 | Latana Brand Tracking Hit $3.8m revenue in October 2023 | |
| 2021 | Latana Brand Tracking Hit $3.8m revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
Latana Brand Tracking Valuation, Funding Rounds
Latana Brand Tracking is a bootstrapped Other Analytics Software startup. Founded in 2017, Latana Brand Tracking has grown to $6.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Latana Brand Tracking has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Nico Jaspers
CEO
CEO of Latana, Co-Founder & CEO of Dalia Research I’m passionate about the intersection of data, research and technology. If you ask someone a question, you understand what that person thinks and feels. But if you ask millions of people questions, you get a lot more than just a collection of individual thoughts - you get access to the pulse of human perception. And you start to understand the drivers of what makes the world go around. In 2013 I founded Dalia, which is today a leading technology platform to access people around the world for survey research. With the ability to process well over one billion answers per month from people across 150 countries, our clients include multinational consumer goods companies, leading universities and NGOs, and most of the world’s top market research agencies. In 2019, I founded Latana, which takes the same methodology of collecting data to shed more light on how people’s perception of brands change over time. My vision for Latana is to become the insights hub for brands across the world.
Q&A
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Customers
We do not have customer count information for Latana Brand Tracking yet.
Latana Brand Tracking Employees & Team Size
Latana Brand Tracking employs approximately 48 people as of 2026, down from 69 in 2023.
| Year | Milestone |
|---|---|
| 2024 | Reached 48 employees (December 2024) |
| 2024 | Reached 69 employees (October 2024) |
| 2023 | Reached 69 employees (October 2023) |
| 2022 | Reached 83 employees (October 2022) |
| 2021 | Reached 83 employees (December 2021) |
| 2021 | Reached 45 employees (April 2021) |
Frequently Asked Questions about Latana Brand Tracking
What is Latana Brand Tracking's revenue?
Latana Brand Tracking generates an estimated $6.2M in annual revenue.
Who founded Latana Brand Tracking?
Latana Brand Tracking was founded by Nico Jaspers.
Who is the CEO of Latana Brand Tracking?
The CEO of Latana Brand Tracking is Nico Jaspers.
How much funding does Latana Brand Tracking have?
Latana Brand Tracking is bootstrapped and has not raised outside funding.
How many employees does Latana Brand Tracking have?
Latana Brand Tracking has 48 employees.
Where is Latana Brand Tracking headquarters?
Latana Brand Tracking is headquartered in Berlin, Berlin, Germany.
Compare Latana Brand Tracking to the industry
Latana Brand Tracking operates across multiple industries. Browse revenue, funding, and growth data for Latana Brand Tracking in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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