Leal Leadership Team & Executives
GetLatka tracks 2 people at Leal — 2 founders, 2 executives — with job titles, tenure and LinkedIn profiles.
Who founded Leal?
Leal was founded by Camilo Martinez and Florence Bretch in 2016.
Camilo Martinez
Co-Founder
Camilo Martinez is a co-founder of Leal, a customer marketing platform for retailers based in Colombia. He grew up in Colombia and pursued a career in investment banking at Bain Colombia before earning an MBA from the Kellogg School of Management, where he met his co-founder Florence Bretch. Prior to Leal, Martinez founded Impulse Travel, a sustainable tourism e-commerce company in Colombia, giving him early experience building technology-driven businesses in Latin America. Before founding Leal, Martinez worked in an advisory capacity in the retail sector, where he observed how much retailers spent on marketing with little visibility into the return on that spend. That insight drove him to build a data-driven platform to make marketing ROI transparent for brick-and-mortar and omnichannel retailers. He and Bretch split equity 50/50 at founding, a decision they made against the advice of their MBA professors, and have worked together for ten years. Martinez co-founded Leal in 2016, writing the first line of code that year and signing the first paying customers by the end of 2016. The company broke $1M ARR in 2018, raised a $1M institutional round that same year, and added a $3M round in 2019. COVID-19 nearly destroyed the business, with Leal losing approximately 90% of its revenue and coming within one month of running out of cash before legacy investors provided bridge funding. Martinez pivoted the company up-market, and by 2024 Leal had broken $5M ARR and closed an $11M Series A. An additional $6M was raised in 2025 and early 2026. By mid-2026, Leal serves roughly 700 merchants across 13 Latin American countries, reports net revenue retention above 120%, monthly gross churn below 0.3%, and has reached profitability with a team of 38 employees, down from a peak of 200.
Florence Bretch
Co-Founder
Leal executives and key employees
| Name | Title | Position | Location | Start Date | End Date | ||
|---|---|---|---|---|---|---|---|
| Camilo Martinez | Co-Founder | Founder | - | Sign up to view | - | - | - |
| Florence Bretch | Co-Founder | Founder | - | Sign up to view | - | - | - |
Leal team size and headcount
Leal has 201 employees as of 2026.
- Team size (2026)
- 201
Leal employed approximately 200 people at its peak, which Martinez placed roughly two years before the June 2026 interview, consistent with the 2024 timeframe when the company closed its Series A. The engineering team alone reached 85 at that high point.
As of June 2026, total headcount is 38, with approximately 15 engineers. The sales and marketing team consists of 8 people, including only 2 account executives. The company has replaced human sales development representatives with a suite of AI agents that orchestrate outreach across LinkedIn, WhatsApp, calls, and email, and separately qualify inbound demand. Martinez attributed the revenue-per-employee improvement to both the demand generation automation and the reduction in engineering headcount through agentic engineering practices.
How to contact Leal
- Headquarters
- Colombia
- Website
- leal.co
Verified work emails for the Leal people listed above are available to GetLatka members; public listings show a masked address only.
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Frequently asked questions about Leal
Who founded Leal?
Leal was founded by Camilo Martinez and Florence Bretch in 2016.
How many employees does Leal have?
Leal has 201 employees as of 2026.
Where is Leal headquartered?
Leal is headquartered in Colombia.
How do I contact Leal?
You can reach Leal through its website at leal.co or at its Colombia office. GetLatka members can also view verified work emails for the people listed on this page.
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