Founder Interview Video
How Limelight Health Pivoted to a $93M Acquisition at $12M Revenue (Talk by CEO Jason Andrew)
Chapters
- 0:00Introduction and Background
- 0:52Overview: Pivoting to a $93M Exit
- 1:47Revenue and Business Mix at Acquisition
- 2:46First Customers and Early Revenue
- 4:04The Pivot to the Carrier Market
- 4:52Culture, Music, and Authenticity
- 5:58Serenading Customers as a Sales Strategy
- 6:43COVID Concerts and Brand Building
- 10:06Raising Series B and Assessing Competition
- 10:55Series C and the Decision to Focus
- 11:17Cutting 400 Customers to Focus on 5
- 11:43Inbound Acquisition Interest
- 12:47Lessons: Relationships, Culture, and Pivoting