Localytics Leadership Team & Executives

Raj Aggarwal

CEO

Localytics was conceived in Boston, Massachusetts by Raj Aggarwal, Henry Cipolla, Andrew Rollins and Brian Suthoff. Localytics’ mission is to put people at the center of brands’ digital engagement - delivering meaningfulness and personalization in all experiences. We aspire to be the intelligence behind the digital engagements that brands have with their customers, helping them to build deeper, more successful relationships. What do we mean by deeper and more successful relationships? Marketing and messaging that enhances users’ lives. Personalized engagements that recognize what makes customers different from each other, not what makes them alike. Building relationships by understanding who customers are and what they need, not just what they’ve done and what you want them to buy. Many of the world's best-known brands including HSN, Bose, The Weather Channel, Fidelity and Comcast use Localytics to do what everyone knows is possible but no other solution has been able to figure out: How to use data and intelligence to make each and every customer feel understood and valued.