Localytics logo
Founded 2009

Localytics

2018 Revenue

$30.0M

YOY

Funding

$60.0M

Overview

About Localytics

With our platform you get smarter analytics insights and mobile app marketing experiences that better engage your users. Check out a full list of features!

Monthly Revenue

$2.5M

Total Expenses

$2.5M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Localytics CEO Raj Aggarwal on 01/16/2018

Watch the podcast


Headquarters

1 Center Plaza BostonMassachusettsUnited States

Localytics Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Localytics revenue run rate hit $30.0M in revenue.

$30.0M

Funding History

Localytics has raised $60.0M.

Funding DateRoundTotalValuation

Customers

Localytics has 600 customers.

Lifetime Months

100

×
Monthly ARPU

$4.2K

=
Lifetime Dollars

$416.7K


Acquisition Cost

$100.0K

Average Annual Price

$50.0K

$0$50.0K24 month payback period024681012141618202224

Churn

Localytics has an annual churn rate of 12%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

88.00%

Team

Employees

Localytics has 150 employees.

2018
DistributionQty

Other

146

Engineers

0

Quota Carrying

4 (3%)

CEO/Founder

Raj Aggarwal

Localytics was conceived in Boston, Massachusetts by Raj Aggarwal, Henry Cipolla, Andrew Rollins and Brian Suthoff. Localytics’ mission is to put people at the center of brands’ digital engagement - delivering meaningfulness and personalization in all experiences. We aspire to be the intelligence behind the digital engagements that brands have with their customers, helping them to build deeper, more successful relationships. What do we mean by deeper and more successful relationships? Marketing and messaging that enhances users’ lives. Personalized engagements that recognize what makes customers different from each other, not what makes them alike. Building relationships by understanding who customers are and what they need – not just what they’ve done and what you want them to buy. Many of the world's best-known brands including HSN, Bose, The Weather Channel, Fidelity and Comcast use Localytics to do what everyone knows is possible but no other solution has been able to figure out: How to use data and intelligence to make each and every customer feel understood and valued.


CEO Q&A

What's your age?

42

Favorite online tool?

14:12 Salesforce

Favorite book?

Leadership and self deception

Favorite CEO?

Elon Musk

Advice for 20 year old self

Be more aggressive about everything


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Frequently Asked Questions about Localytics

When was Localytics founded?

Localytics was founded in 2009.


Who is the CEO of Localytics?

The CEO of Localytics is Raj Aggarwal


How many employees does Localytics have?

Localytics has 150 employees.

How much revenue does Localytics generate?

Localytics generates $30.0M in revenue.


How much funding does Localytics have?

Localytics has raised $60.0M.


Where is Localytics headquarters?

Localytics is headquartered at 1 Center Plaza BostonMassachusettsUnited States

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