How Londr CEO Jennifer Meyer grew Londr to $126.5K revenue and 30 customers in 2024.

founders of a launder.com I'd say B2B you know they'll help you do your loads of laundry service chiropractors property managers that need sheets done every week things like that now she just joined actually about a year ago uh they're now doing five thousand dollars a month in revenue from 30 customers they did 200 000 total last year and they were doing about twelve thousand a month when she came and took over she's repositioning the company trying to drive some extra growth here they ran out of funding before she joined and now relying on SEO strategies door-to-door in Utah to sign up these customers aiming to raise 750 000 bucks on a seed round I called a three million cap we'll see what happens hey folks my guest today is Jennifer Meyer she's a CEO of launder a seasoned entrepreneur and business leader who is for the first time running a SAS company she's a goddess of networking and Business Development which is the perfect combination for the startup which is like uber for laundry Jennifer are you ready to take us to the top I am all right Uber for laundry what does that mean and is it is it B to C or B2B both but essentially if you have a laundry need so if you want someone to do your laundry there's someone out there who's willing to do it for you so like uber somebody needs a ride there's somebody out there who has a car who's willing to give you a ride and what geographies do you cover currently currently we're available in all 50 states we have had sign ups in all 50 states but we are targeting we have clusters of customers in in a number of places around the U.S we're based in Idaho so that's where we started so we have some in Idaho and in Utah in the Wasatch Front we have some customers in Santa Rosa California Denver Montana um around Houston Texas we have some in Southern Florida Kansas so obviously this is a tough business harder than pure sauce because you really have a Marketplace you have to build you have two customers you have to sell walk me through that how many cleaners are on the platform today and how many people who need cleaning are on the platform we've had over 2 000 customers sign up over the country and we have close to 5 000 washers and what's brilliant Nathan is we've had almost zero marketing spent these people are finding us just through organic searches either on an app store or you know either the app store or the Google Play store or internet search laundry services let's go back to that in a second because I want to get your origin story and how you got into this space but before we do that what's the average cost per wash okay the majority of our customers we have two size bags kind of a like a medium-sized bag and a really almost an extra large bag and an extra large what is it how do you measure that is like gallons or something like that yeah it's in gallons um the small one is more like a kitchen garbage bag and it would do about uh laundry for two people for a week as small as like 15 gallons 13 gallons is I think the the kitchen one and I can't remember what the um the other one is but it's more like the large uh outdoor Garden bags the big black 30 gallons yes yeah okay interesting and that's like a family of four or something you know I would do about a family of four for a week yeah and the small bag is thirty dollars and a large bag is fifty okay and that's all in all in not including tips if you want to tip your washer oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals 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right inside the platform I hope to see you there all right let's jump back into the interview so break down the economics on that if I'm a family of four and I want to use launder.com again guys it's l-o-n-d-r-d.com Jennifer of the 50 I pay for my large 30 gallon bag how much of that will go to the washer versus how much does laundry get to keep yep the washer makes 32 dollars so the washer actually makes a pretty good chunk of it um from a business model perspective it's it's a bit like uber and that it's going to take a volume of customers before we get to a net cash positive or A A profitability standpoint so it's just going to be a volume but by that point we'll be able to have different products that we can sell to them you know upscale upsell to our our customers and our washers whether it's discounted soap products or things like that or even advertising on our platform this makes tons of sense um I guess again before we go back and get launch date what's the volume look like today in the past 30 days how many is it loads of laundry I mean what do you measure is it a number of washes currently we we're we're measuring where my litmus is when I look is what is our Revenue and currently our revenue is is only about five thousand dollars a month um and I can give you a little bit more background as to to where those numbers are and why they are um but so we had about a hundred thousand dollars of Revenue just this year like in 2022. the full second year of pardon me yes yes but we are our our plan is we're raising money we're um going for a safe round or a seed round and we're hoping that after that raise well actually not hoping I know that after that raise that's already selected my marketing firm it's a national marketing firm I know that we're going to be doing some heavy marketing blasting and getting some customer support people on our team to be able to Market more to the people that we have on our platform uh 750. okay and what about what cap do you think you'll be able to raise it on in today's market three million five million one million I believe it's around 3 million yep okay interesting have you started a pretty conservative have you started the process yes What's Next Step you have a term sheet yet no uh we're pres I've got really early stages of uh presentation a formal presentation to a local firm um working with independent Angel and angels and other Angel networks here locally so it's just starting that conversation of unique meetings showing pitch deck Etc yep that's great and so um the five thousand dollars a month you're doing right now on Revenue make convert that into a number of washes for me how many loads of laundry is that to about a hundred because about 100 interesting okay 100 loads a month right now and do you have significant Geographic concentration like in Montana or in Utah where's the majority of your customers uh today I believe the majority of them are here in Idaho but we do have consistent customers in California Kansas Texas I think those are probably where we've got the majority of our consistent every week customers and of the 100 loads you did over the past 30 days is that a one-to-one ratio so one customer is equal to one load or can one customer do two loads in the same month oh yeah we've actually have the higher volume is actually tied to our commercial clients so for example we have a couple of chiropractors...