Loop54 logo
Founded 2011

Loop54

2018 Revenue

$3.1M

YOY

Funding

$3.0M

Overview

About Loop54

E-commerce site-search and navigation. Machine learning, predictive, search engine that auto-merchandises and personalises search results and category listings.

Monthly Revenue

$258.3K

Total Expenses

$258.3K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Loop54 CEO Robin Mellstrand on 12/01/2020

Watch the podcast


Headquarters

20 Barnhusgatan Stockholms länSweden

Loop54 Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Loop54 revenue run rate hit $3.1M in revenue.

$3.1M

Funding History

Loop54 has raised a total of $3.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Loop54 has 130 customers.

Lifetime Months

200

×
Monthly ARPU

$2.0K

=
Lifetime Dollars

$397.4K


Acquisition Cost

$20.0K

Average Annual Price

$23.8K

$0$23.8K10 month payback period024681012

Churn

Loop54 has an annual churn rate of 6.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-6.00%

Annual Dollar Expansion

7.00%

Net Revenue Retention

101.00%

Team

Employees

Loop54 has 27 employees. They have 7 sales reps that carry a quota, an engineering team of 4 and a marketing team of 2.

201820192020-37.00%▼12.00%▲
DistributionQty

Total Team Size

27

Engineers

4 (15%)

Sales

7 (26%)

Marketing

2 (7%)

CEO/Founder

Robin Mellstrand

Robin Mellstrand is CEO and co-founder of Loop54 - a Machine Learning product site-search engine built exclusively for eCommerce. Without Robin, Loop54 may have remained a well kept secret, available to a few lucky Swedish e-tailers. But thanks to the crazy devotion of this ginger gentleman, the company grew into the e-commerce game-changer it is today. He's the one making sure the Loop54 team is headed in the right direction and not spending days only developing automated coffee-refilling robots for the office.


CEO Q&A

What's your age?

31

Favorite online tool?

Grammerly

Favorite book?

Hard thin gabout hard things

Favorite CEO?

Jason Lempkin

Advice for 20 year old self

Let go career faster


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Frequently Asked Questions about Loop54

When was Loop54 founded?

Loop54 was founded in 2011.


Who is the CEO of Loop54?

The CEO of Loop54 is Robin Mellstrand


How many employees does Loop54 have?

Loop54 has 27 employees.

How much revenue does Loop54 generate?

Loop54 generates $3.1M in revenue.


How much funding does Loop54 have?

Loop54 has raised $3.0M.


Where is Loop54 headquarters?

Loop54 is headquartered at 20 Barnhusgatan Stockholms länSweden

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