Visitor Behavior Intelligence Software
HockeyStack is a bootstrapped web analytics platform founded in Turkey by three co-founders aged 15, 17, and 18 at the time of the June 2021 interview. The company describes its product as a simplified, no-code alternative combining the conversion-tracking depth of Google Analytics with the session-insight capabilities of Hotjar, serving SaaS companies, e-commerce stores, and agencies.
The business pivoted in February 2021 from an earlier product analytics tool and began focusing exclusively on monthly recurring revenue. Within roughly two months of that pivot, HockeyStack reached approximately $900 per month in MRR, supported by 16 paying monthly customers at $50 per month each, with zero reported churn at the time of the interview.
Prior to the pivot, the team launched on AppSumo in August 2020, generating $1,000 in revenue through February 2021. A concentrated one-month AppSumo marketplace push then produced $150,000 in gross sales, of which the company retained approximately $90,000. A subsequent month on AppSumo Select yielded an additional $40,000 retained. The company is fully bootstrapped and had not raised outside capital as of the interview date.
