Founder Interview Video
How Lymb Built €6,500/Month of SaaS Revenue on Top of €4.5M in Lifetime Hardware Sales (Interview with Founder Markoss Kern)
Chapters
- 0:00Introduction and Company Overview
- 0:27Gamification and the Pokemon Go Comparison
- 0:45B2B vs B2C Market and Current Customers
- 1:25Hardware Plus SaaS Business Model Explained
- 1:41SaaS Revenue and 100% Retention
- 2:12Correcting the Run Rate: €6,500/Month MRR
- 2:30Hardware Units, Pricing and Production Cost
- 6:20Back to the Interview: Margins on Hardware Sales
- 6:48Company History and First Hardware Sales
- 9:00Switching Customers from Lifetime Licenses to SaaS
- 11:00Team Size, Sales Reps and Inbound Growth
- 11:26Funding Rounds and Cap Table
- 12:33ESOP Pool and Founder Equity
- 13:00Subsidizing Hardware to Drive MRR: Leasing and Subscription-Only Systems
- 17:25Hardware Retention and Zero Returns
- 18:12Valuation Expectations and the Next Round
- 19:38Patents and Engineering Team
- 20:05App Platform and Content Strategy
- 20:50Famous Five Rapid Fire Questions