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How MatchCraft grew MatchCraft to $6.3M revenue with a 57 person team in 2025.

MatchCraft is a global provider of paid search, display, and social media technology. MatchCraft's adVantage platform enables sales organizations and agencies to manage digital media campaigns both profitably and at scale. MatchCraft’s mission is to be the best in the world at providing scalable, local marketing solutions. The company’s sophisticated, battle-tested technology platform and global expertise provides a full suite of solutions for online directories, print publishers, newspapers, and digital agencies. Founded in 1998, MatchCraft has been a pioneer in local search marketing for over 20 years and remains focused exclusively on delivering solutions through reseller channels. More than 6,000 sales representatives and local marketing consultants are actively selling our products through our channel partners. Representing advertisers across 44 countries and in 23 languages, MatchCraft truly embodies global reach. MatchCraft’s dedicated and experienced Client Engagement team coupled with our proprietary bidding technology ensure maximum ROI for both our partners and their advertisers. MatchCraft's adVantage technology offers a unique ability to quickly react to market changes in real-time resulting in lower media cost and optimal conversions. Using advanced algorithms and industry best-practices, MatchCraft is able to balance each client’s specific needs resulting in maximum return.

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MatchCraft Revenue

In 2025, MatchCraft's revenue reached $6.3M. Since its launch in 1998, MatchCraft has shown consistent revenue growth.

MatchCraft Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M199820002002200420062008201020122014201620182020202220242025$0$6MSource: GetLatka.com
YearMilestone
2025MatchCraft Hit $6.3m revenue in September 2025
1998Launched with $0 revenue

MatchCraft Valuation, Funding Rounds

MatchCraft's most recent disclosed valuation is $18.8M.

MatchCraft is a bootstrapped Marketing Agency startup. Founded in 1998, MatchCraft has grown to $6.3M in revenue without raising any venture capital or outside funding.

As a self-funded Marketing Agency SaaS company, MatchCraft has built its business with no outside investment.

MatchCraft Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119981998 cumulative: $0 • 1998 Founded: $01998 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

MatchCraft Employees & Team Size

MatchCraft employs approximately 57 people as of 2026.

MatchCraft has 57 total employees in different roles and functions.

MatchCraft Team GrowthReported headcount over time01325385063199820002002200420062008201020122014201620182020202220242025005757Source: GetLatka.com
YearMilestone
2025Reached 57 employees (September 2025)

Customers

We do not have customer count information for MatchCraft yet.

Frequently Asked Questions about MatchCraft

What is MatchCraft's revenue?

MatchCraft generates $6.3M in revenue.

How much funding does MatchCraft have?

MatchCraft raised $0.

How many employees does MatchCraft have?

MatchCraft has 57 employees.

Where is MatchCraft headquarters?

MatchCraft is headquartered in United States.

Compare MatchCraft to the industry

MatchCraft operates across multiple industries. Browse revenue, funding, and growth data for MatchCraft in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

MatchCraft Revenue 2025: $6.3M ARR, $18.8M Valuation