1
EDM Leads
Gilbert, Arizona, United States
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
- Revenue
- $317M
Top 10 Search Advertising Software Companies (November 2026)
As of November 2026, Latka tracks 168 search advertising software companies. They have combined revenues of $1B and employ 4.8K people. They have raised $217.7M and serve 5.9M customers combined.
Every company below sells search advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Search Advertising Software Companies do
Search Advertising Software encompasses tools and platforms that enable businesses to create, manage, and optimize advertising campaigns on search engines. These solutions primarily focus on pay-per-click (PPC) advertising, allowing companies to position their advertisements in front of relevant audiences based on specific keywords and search queries. Typical features include campaign management, keyword research, ad creation, performance tracking, and analytics to measure the return on investment (ROI) of advertising efforts. The primary users of search advertising software include marketing teams, digital advertisers, and agencies responsible for driving online traffic and customer engagement. By leveraging these tools, organizations can target specific demographics, refine their ad spend, and enhance conversion rates, thereby maximizing the efficiency of their marketing strategies. In addition, buyer personas often encompass roles such as marketing operations professionals, sales teams, and product managers who seek to align advertising efforts with broader business goals.
- Companies
- 168
- Revenue
- $1B
- Funding
- $217.7M
- Employees
- 4.8K
Filters
Sorting: Highest -> Lowest
Top Search Advertising Software Companies by revenue
Showing 10 of 168 companies ranked by annual revenue.
2
Go Local Interactive
Overland Park, Kansas, United States
Specializing in SEO, PPC, content and web products with an impressive team of more than 100 digital marketers and engineers
- Revenue
- $82.3M
- Year founded
- 2011
- Team size
- 147
3
OuterBox Solutions .
Copley, Ohio, United States
Digital marketing experts who deliver SEO, Google Ads management, website design and email marketing
- Revenue
- $59.4M
- Year founded
- 2004
- Team size
- 401
4
- Revenue
- $26M
- Customers
- 2K
- Year founded
- 2010
- Funding
- $21.3M
- Team size
- 164
5
Adthena
London, England, United Kingdom
Adthena is a search intelligence platform that shows enterprise brands and agencies what competitors do in paid search, tracks their visibility in Google AI Overviews and AI answers such as ChatGPT's, and catches trademark infringement and brand bidding. Ian O'Rourke founded it in London in 2012 and was CEO until March 2023, when Phillip Thune succeeded him; Updata Partners backs the company. Its group accounts report revenue of £17.3 million for 2025, up 11%, and 397 customers. O'Rourke told Latka in 2018 that Adthena had a bit over 200 enterprise customers and an annual run rate of close to $7.5 million to $8 million, converted from sterling.
- Revenue
- $22.8M
- Customers
- 397
- Year founded
- 2012
- Funding
- $26.9M
- Team size
- 118
- Growth
- 14.45%
6
iMatrix
San Diego, California, United States
iMatrix is the leader in advanced website and digital marketing solutions for small to medium-sized, health and wellness practices. Our digital marketing services include professionally designed, secure websites, social media, reputation management, paid advertising, advanced SEO solutions, and patient relationship management for chiropractors, veterinarians, and eye care professionals.
- Revenue
- $18M
- Year founded
- 2001
- Team size
- 164
7
SplitMetrics
Wilmington, Delaware, United States
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.
- Revenue
- $17.9M
- Year founded
- 2014
- Team size
- 163
8
Marin Software
San Francisco, California, United States
Provider of an online advertising management system, offering an integrated platform for managing search, display and social marketing. The company provides advertising platform for advertisers and agencies of all sizes.
- Revenue
- $16.7M
- Year founded
- 2006
- Funding
- $99.5M
- Team size
- 300
9
C Squared Social
Carlsbad, California, United States
Full-service digital marketing agency for businesses of all sizes, offering paid advertising, content marketing, website development and graphic design
- Revenue
- $14.6M
- Year founded
- 2011
- Team size
- 63
10
Nonprofit Megaphone
Chicago, Illinois, United States
Company that helps over 600 nonprofit organizations to maximize the value of their Google and Microsoft Ad Grant programs
- Revenue
- $13.7M
- Year founded
- 2017
- Team size
- 61
Frequently asked questions about Search Advertising Software Companies
How many search advertising software companies are there?
Latka tracks 168 search advertising software companies with reported revenue. Together they generate $1B in annual revenue and employ 4.8K people.
Which search advertising software company is the largest?
EDM Leads is the largest, with $317M in annual revenue.
How much revenue does a typical search advertising software company make?
The average search advertising software company in this list makes $6M a year, across 168 companies with reported revenue. They serve 5.9M customers combined.
Who are the leading Search Advertising software vendors?
Ranked by annual revenue, the leaders are EDM Leads, Go Local Interactive, OuterBox Solutions ., Surefire Local and Adthena.
How much funding have search advertising software companies raised?
The 168 search advertising software companies tracked here have raised $217.7M in disclosed funding between them.
Related Digital Advertising Platforms categories
Inclusion Criteria
- The software must facilitate pay-per-click (PPC) advertising across search engines. - It should provide tools for keyword research and ad copy creation. - The solution must include campaign management features for optimization and tracking performance. - It should offer analytics capabilities to measure the effectiveness of advertising spend. - Not just an analytics tool; must also enable campaign creation and management.