Founder Interview Video
How Modigie Hit $1.7M Revenue Profitably with 6 FTEs (Interview with CEO Ken Hoppe)
Chapters
- 0:00Ken Hoppe's Background: From Pre-Med to SaaS
- 0:57The Case for Profitable Growth from Day One
- 2:29What Modigie Does: Fixing Contact Data Inside Salesforce
- 4:51The Three-Person Founding Band and Swiss Army Knife Roles
- 6:59Expert Advisors Instead of VC Funding
- 8:11$0 Marketing and Selling Upstream to Billion-Dollar Companies
- 8:43$1.7M Revenue from Two Salespeople
- 10:16Removing Buyer Friction: Value Reports and Data Diagnostics
- 14:25The Free Data Diagnostic and Ambassador Program
- 17:2712 LinkedIn Influencers Promoting the Diagnostic
- 17:45Pro Forma: $3M to $4M EBITDA Over Two Years
- 18:30Key Lessons: Spend Wisely, Lower Barriers, Find Escape Velocity