Founder Interview Video
How MonetizeMore Reached Over 300 Publishers and $150 CAC in 2020 (Interview with Kean Graham)
Chapters
- 0:00Introduction and Business Model Overview
- 0:21SaaS Plus Service Structure and Product Tiers
- 1:25Customer Examples and How MonetizeMore Helps Publishers
- 3:18Founding Year and Bootstrap Decision
- 3:31Team Size, Remote Culture and Engineering
- 4:31Sales Reps, Lead Volume and Inbound Strategy
- 5:55Revenue Share Model and Pricing
- 8:06Customer Count and June 2020 Growth
- 9:50Ad Spend Volume and June 2020 Revenue
- 13:28Enterprise Strategy and Year-Over-Year Revenue Growth
- 14:57PubGuru Ad Inspector Chrome Extension and Upsells
- 16:13CAC Calculation and Marketing Efficiency
- 17:14Ownership, Reinvested Profits and Buying Content Websites
- 18:41Profitability Track Record
- 19:08Churn Metrics: Revenue and Customer Churn
- 19:46Famous Five Rapid Fire Questions