NOW Money
Dubai, Dubai, United Arab Emirates
2024 Revenue
$1.9M
Funding
$0
YOY
74.6%
Team
55
Founded
2015
How NOW Money CEO Katharine Budd grew to $1.9M revenue with a 55 person team in 2024.
Provider of payment services created to provide access to affordable financial services for everyone. The company's payment service platform uses mobile banking technology to provide accounts, financial inclusion and a range of low-cost remittance options to low-income migrant workers in the Gulf region, it offers them with direct access to a current account, debit card and remittance service directly from its smartphone app and service cente, enabling migrant workers to get international money transfers and currency conversions services in low cost.
Last updated
NOW Money Revenue
In 2024, NOW Money's revenue reached $1.9M. The company previously reported $1.1M in 2023. Since its launch in 2015, NOW Money has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | NOW Money Hit $1.9m revenue in October 2024 | |
| 2023 | NOW Money Hit $1.1m revenue in October 2023 | |
| 2021 | NOW Money Hit $770.4k revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
NOW Money Valuation, Funding Rounds
NOW Money is a bootstrapped SaaS startup. Founded in 2015, NOW Money has grown to $1.9M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, NOW Money has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Katharine Budd
CEO
Katharine Budd is cofounder of NOW Money. After a career as an early-joining data scientist in two explosive payments startups (Nectar Card and Cardlytics) and seeing the inner workings of many banks and credit cards, Katharine found herself in the Gulf in traditional payments - a great place to spot opportunities to do payments better!
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for NOW Money yet.
NOW Money Employees & Team Size
NOW Money employs approximately 55 people as of 2026.
| Year | Milestone |
|---|---|
| 2024 | Reached 55 employees (October 2024) |
| 2023 | Reached 55 employees (October 2023) |
| 2022 | Reached 51 employees (October 2022) |
| 2021 | Reached 46 employees (December 2021) |
| 2021 | Reached 28 employees (April 2021) |
Frequently Asked Questions about NOW Money
What is NOW Money's revenue?
NOW Money generates an estimated $1.9M in annual revenue.
Who founded NOW Money?
NOW Money was founded by Katharine Budd.
Who is the CEO of NOW Money?
The CEO of NOW Money is Katharine Budd.
How much funding does NOW Money have?
NOW Money is bootstrapped and has not raised outside funding.
How many employees does NOW Money have?
NOW Money has 55 employees.
Where is NOW Money headquarters?
NOW Money is headquartered in Dubai, Dubai, United Arab Emirates.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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