Founder Interview Video
How Nutrisense Grew to 15,000–16,000 Active Customers on a CAC of Around $200 (Interview with COO Dan Zavorotny)
Chapters
- 0:00Introduction and Revenue Snapshot
- 0:53Direct-to-Consumer Business Model
- 1:21Subscription Plans and Churn Philosophy
- 2:00Customer Acquisition Cost Breakdown
- 2:37ARPU and Pricing Structure
- 7:07Product Deep Dive: CGM Hardware and Medical Prescription
- 12:31Gross Margin and Unit Economics
- 13:35Company Origins and Launch Story
- 15:37Pre-Sales via Facebook Groups
- 18:32Funding History and Capital Rounds
- 20:04Revenue Growth and Marketing Channels
- 21:26Team Size and Engineering
- 23:02Rapid Fire: Books, Tools, and Lessons Learned