Oddle revenue hit $2.6M in 2024

Founder / CEO

Jonathan Lim

Driven by his passion for the F&B industry, Jonathan Lim has transported his intimate knowledge of the F&B industry and experience into a mission to support the growth and digitisation of restaurants in Singapore and South East Asia. Born out of his own struggles to find an affordable solution for his restaurant to fulfil online orders, Lim banded together with his two school mates, Pua Yong Xiang and Alan Goh in 2014 to launch Oddle - a cheeky play on the word 'order'. Lim overseas a dynamic team and sets the vision, product and sales strategy to elevate and disseminate the magic of Oddle in markets across Asia. Partnering with some of the most iconic and visible restaurant brands in the region, Lim’s anchoring drive is his aim of supporting the industry and through Oddle, creating an integrated technology solution for F&B businesses to move online seamlessly. Oddle is now the market leader of online food delivery, and Lim has supported its growth to include nearly 5,000 F&B restaurants onboard its platform across Singapore, Malaysia, Taiwan and Hong Kong, including 1500 restaurants locally. Lim holds a Bachelor of Engineering from the National University of Singapore, and 2009 saw Jonathan undertake National University of Singapore Overseas College(NOC) Programme at Silicon Valley. The year-long stint seeded in him the possibility of launching his own food-tech start-up, and upon his return he opened his own speciality grill restaurant, The Lawn, gaining valuable insights into the internal processes of the F&B industry.

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