One Shoe Revenue (2021)

One Shoe generated $6.5M in revenue in 2021.

One Shoe generated approximately $200,000 in revenue in its first year of operation, 2006, according to van Velde. The agency grew to roughly $400,000 in 2007 and then accelerated sharply after the 2008 financial crisis drove broad adoption of open-source web development, an area where One Shoe was already an established player.

One Shoe served approximately 50 clients in 2020, a figure that included both project engagements and ongoing maintenance, hosting, campaign, and UX work. Van Velde projected the agency would serve roughly 65 clients in 2021, driven by growth in B2B demand for client portals and continued strength in pharmaceutical and healthcare work.

Average project fees ranged from $150,000 to over $1 million depending on scope, with large-scale platforms, websites, and mobile applications representing the core deliverables. The agency focused on large international clients, with DHL cited by the host as an example of the enterprise tier One Shoe serves.

One Shoe operates as a pure consulting and services agency with no software or SaaS component. Revenue is generated through project fees for brand strategy, digital strategy, website and platform development, mobile application development, and marketing campaigns, supplemented by recurring maintenance and hosting contracts.

The acquisition valuation was based on a profit multiple, with the acquirer also considering top-line revenue growth as a factor in setting the multiple. Van Velde did not disclose gross margin, profitability figures, burn rate, or any unit economics such as CAC, LTV, or churn. Those metrics were not discussed in the interview.

One Shoe employed 25 people when van Velde won the fastest-growing company award in 2012. The team grew to 45 employees by the time of the 2020 acquisition, of whom 25 are engineers writing custom code for websites, mobile applications, and platforms. Van Velde described growing past 25 employees as the first major organizational hurdle, with rapid headcount growth resuming once the agency passed 30 people.

Following the Intracto acquisition, One Shoe's 45 employees became part of a combined organization of more than 1,500 people across the Intracto Group.