Valuation
$71.7M
2021 Revenue
$23.9M
Customers
262K
Funding
$64M
Avg ACV
$91
Team
591
Founded
2017
How Otro CEO Claire McArdle grew Otro to $23.9M revenue and 262K customers in 2021.
Operator of a digital fan club designed for lifestyle content featuring favourite players. The company's club provides fans with curated content from global football stars to provide video content such as live chats and question-answer session, enabling fans to receive basic updates for free and pay a monthly subscription for exclusive live interviews, original documentaries, films and various other benefits.
Last updated
Otro Revenue
In 2021, Otro's revenue reached $23.9M. Since its launch in 2017, Otro has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | Otro Hit $23.9m revenue in April 2021 |
| 2017 | Launched with $0 revenue |
Otro Valuation, Funding Rounds
Otro's most recent disclosed valuation is $71.7M.
Otro has raised $64M in total funding across 1 round, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2018 | Funding round | $64M | - | - |
Otro Employees & Team Size
Otro employs approximately 591 people as of 2026.
Otro has 591 total employees in different roles and functions and 4 sales reps that carry a quota. They have 262K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2021 | Reached 591 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Otro acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Otro
What is Otro's revenue?
Otro generates $23.9M in revenue.
Who founded Otro?
Otro was founded by Claire McArdle.
Who is the CEO of Otro?
The CEO of Otro is Claire McArdle.
How much funding does Otro have?
Otro raised $64M.
How many employees does Otro have?
Otro has 591 employees.
Where is Otro headquarters?
Otro is headquartered in London, England, United Kingdom.
People Also Viewed

Snowplow
Snowplow is the global leader in customer data infrastructure for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications—including advanced analytics, real-time personalization engines, and AI agents. Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media use Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications. Thousands of companies rely on Snowplow to uncover customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time. Learn more: www.snowplow.io

SplitMetrics
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.

EXPANSIVE
Expansive creates exceptional workspaces where people and companies thrive. Rethinking your workspace strategy and how best to support a hybrid workforce? Looking for a comfortable yet professional setting where you can collaborate with peers in real life? Or maybe just a quiet space to focus for an hour, a day, or a few days a week? Find your place at Expansive. We own, develop, and operate 41 flexible workspace locations across the U.S. that offer team suites, offices, and meeting rooms by the month, day, or hour. We also support corporate meetings and events with a wide array of venues including roof decks, training rooms, patios, balconies, and even a biergarten. Connect with one of our workspace strategists to customize the right solution for your needs. Great work happens here. expansive.com | 877.301-6217 | [email protected] View our Locations: https://bit.ly/3uKZQVk For Workspace: https://bit.ly/47KKZJ8 For OnDemand Reservations: https://bit.ly/47BXrLb For Landlords: https://bit.ly/472wPlD For Corporate Meetings & Events: expansivevenues.com

Pocket HRMS
Pocket HRMS is a fully scalable HR solution that aims to change the HR department's working dynamics. This HRMS Solution takes HR many steps ahead by introducing revolutionary features like Automated Chat Bot, Interactive Dashboards, Mobility, customizable modules, etc. Real-time updates, instant report generation, automation, etc. are a few things that today’s HR crave and Pocket HRMS sits quite well here. Hosted on the cloud, Pocket HRMS is the perfect pick-me-up HRMS software for businesses of all sizes and verticals.

BlackBeltHelp
At BlackBeltHelp (BBH), we believe that students succeed when you are always there for them. Our AI-powered solutions, backed by a network of support professionals, ensure students always have the help they need. We help more than 150 higher ed institutions lower support service delivery cost, improve student experience, and increase staff bandwidth by providing IT and One-Stop student services support through AI chatbots and 24/7 IT helpdesk and contact center services for admissions, financial aid, registrar, bursar, general administration and beyond. What sets BBH apart is that we not only respond to incoming requests for IT and One-Stop student services, but also provide proactive outreach to students and their families through SMS and call campaigns to ensure engagement and prompt necessary actions. Our AI chatbots and all other support technologies fully integrate with the campus ecosystem to address questions on a personalized level and are backed around-the-clock by a human network to address all inquiries, supporting all students from inquiry to graduation.

Spire.AI Copilot for Talent
Spire.AI Copilot for Talent powers new talent operating models for Skills Based Organisations (SBOs). Spire.AI is an AI Copilot to support the evolving talent operating model requirements of all Talent stakeholders of future ready companies that are transforming themselves as Skills based Organizations. The Spire.AI full stack SaaS solutions are powered by one integrated, adaptive and transparent domain-intelligent Generative Skills AI Platform to simplify and future-proof the way talent is acquired, deployed, managed, reskilled, grown and retained. What is Generative Skills AI? Generative Skills AI is a single skills cloud that automatically generates and stores every skill for every role in the company. Retire those Underperforming Talent AI and Workflow Applications Early To transform into a Skills Based Organization (SBO), enterprises are switching to one integrated adaptive Generative Skills AI Platform to simplify and future-proof the way talent is acquired, deployed, managed, reskilled, grown, and retained. Transparently. Spire.AI offers one integrated industry-agnostic platform with SKILLS-FIRST applications. Each solution can be deployed independently, in any order of priority, and for any scale, local or global. These solutions DELIVER REAL IMPACT. FAST. PRODUCT 1: GENERATIVE SKILLS AI BASED SKILLS-AS-A-SERVICE (AI Copilot for Skill Champions) PRODUCT 2: TALENTMAP LIVE – SKILLS-FIRST TALENT MANAGEMENT (AI Copilot for HRBP and Talent Managers) PRODUCT 3: EMPOLLINATION – AI GROWTH NAVIGATOR FOR EMPLOYEES (AI Copilot for Employees) PRODUCT 4: TALENT.EXCHANGE (TALEX) (AI Copilot for Resource Managers) PRODUCT 5: RECRUITMENT.EXCHANGE (REX) – TALENT ACQUISITION SIMPLIFIED (AI Copilot for the Exponential Recruiter) AI COPILOT IS AVAILABLE AS MOBILE APP IN iOS AND ANDROID FOR TALEX AND REX PRODUCT 6: MATCH ENGINE-AS-A-SERVICE (eMATCH) All applications are powered by SPIROBOT® – THE DOMAIN AI RLHF* TECHNOLOGY CORE
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
