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ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed. The platform serves a broad range of markets including SaaS, e-commerce, and online creators, competing in a crowded field that includes Mailchimp, HubSpot, Brevo, and ConvertKit. In July 2023, the company brought on Casey Hill as Senior Growth Manager to lead demand generation efforts across LinkedIn, earned media, and influencer marketing. Hill's team has since scaled a coordinated LinkedIn presence to more than 300,000 weekly impressions, accumulated roughly 10 million total impressions across LinkedIn, Reddit, and Quora over the prior year, and built an active influencer program running 30 to 50 paid partnerships at any given time. The company generates more than 50,000 free trials per month, according to Hill, though he noted he does not have visibility into the total lead volume feeding that trial funnel. Profitability and current ARR were not discussed in the interview.