ActiveCampaign Revenue, Valuation & Funding (2024)

ActiveCampaign generated an estimated $290.5M in annual revenue in 2024.

ActiveCampaign surpassed $165 million in annual recurring revenue in 2021, the last figure the company has publicly confirmed. During the July 2024 interview, host Nathan Latka noted that ActiveCampaign's CMO had referenced $250 million in ARR in a separate interview, but that figure could not be confirmed, and Casey Hill declined to comment on current revenue. No additional revenue figures for years after 2021 were provided in the interview.

ActiveCampaign generates more than 50,000 free trials per month, according to Hill, who described this as the primary downstream metric visible to him from his demand generation work. Pricing per seat, average revenue per user, and total customer count were not discussed in the interview.

The company offers a free trial as its primary acquisition motion. Whether a free tier exists beyond the trial was not addressed.

ActiveCampaign monetizes through subscription-based marketing automation and CRM software. The company's gross margin, burn rate, runway, churn, net revenue retention, and profitability were not discussed in the interview.

Hill's team uses HockeyStack, a multi-touch attribution platform, to measure revenue impact across channels including LinkedIn and podcast guesting. As one data point, HockeyStack attributed $27,000 in ARR in a single month directly to Hill's personal LinkedIn activity. The company also uses marketing mix modeling within HockeyStack to track channel-level revenue contribution. Hill noted he is measured on revenue impacted and brand impressions, not on MQLs or total leads generated.

The influencer program operates on a performance-based model in which cash compensation is split 50-50 between an upfront payment and a payment contingent on hitting a target number of paid accounts. As an illustrative example Hill provided: if the average customer pays $2,000 per year and the target is 10 accounts, the total pool is $20,000, with $10,000 paid upfront and $10,000 contingent on hitting the target. The program currently runs 30 to 50 active influencer partnerships, blending micro and mid-tier creators, with no macro influencers defined as those commanding six-figure-plus quarterly contracts. For video-focused influencer deals, Hill targets a CPM of $30 to $60 for short-form content and $100 to $200 for long-form content.

Employee headcount was not discussed in the interview. Hill referenced a large internal team capable of mobilizing 50 or more members to engage with customer content on LinkedIn, and noted the company has large social media followings, but no total headcount figure was provided.