E-Commerce Personalization SoftwareChicago, IllinoisFounded 2003
ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed.
ActiveCampaign has not published its revenue. RocketReach puts it at about $290.5M a year (November 2024). ActiveCampaign is #18 on the Latka Top. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $100M | – |
| Apr 2021 | $165M | – |
| Nov 2022 | $180.5MEST. | GetLatka estimate |
| Nov 2023 | $195.3MEST. | GetLatka estimate |
| Oct 2024 | $223.2MEST. | GetLatka estimate |
| Nov 2024 | $290.5MEST. | RocketReach estimate |
– source not recorded
ActiveCampaign is privately held, so there is no ActiveCampaign stock to buy. Investors valued it at $3B in its April 2021 Series C.
ActiveCampaign has raised $360M across three rounds since 2016. The latest was a $240M Series C in April 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Apr 2021 | Series C | $240M | $3B |
| Jan 2020 | Series B | $100M | – |
| Oct 2016 | Series A | $20M | – |
| Total raised | $360M |
Nathan Latka has interviewed ActiveCampaign once, speaking with Casey Hill. Each figure links to the second it was said.
Watch: How ActiveCampaign Drives 50,000 Monthly Trials With a Three-Channel Growth Engine (Interview with Senior Growth Marketing Manager Casey Hill)July 2024 · Casey Hill, Senior Growth Marketing Manager
Growth tactics they described: Influencer MarketingWatch at 16:45PodcastWatch at 6:46LinkedIn AdvertisingWatch at 1:41
ActiveCampaign competes most directly with HubSpot, Klaviyo, Intuit Mailchimp, Getresponse and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Klaviyo | $1.2B | $678.5M | 2,875 | 146K | 2012 |
| ActiveCampaign | $290.5M | $360M | 865 | 145K | 2003 |
 Intuit Mailchimp | $180.1M | – | 1,637 | 140M | 2001 |
 Getresponse | $150M | – | 485 | 100K | 1998 |
 OmniSend | $50M | $1.6M | 216 | 100K | 2014 |
Clifton Crawley and Frederick Calderon founded ActiveCampaign in 2003. ActiveCampaign has 865 employees (November 2025, LinkedIn).
BoardTodd MacLean, Cindy Robbins
InvestorsAmir Goldman
Also at ActiveCampaignJason VandeBoom, MJ Slykas, Johann Berby, Andres Escobar, Gwen Sioson, Jackie Palmer, Tim Gardiner, Larissa Nikolaus, Mitch Klug, Daniel Conejo, Jyothi Devineni, Ariana Tsepetzis, Gabriel Lizano Alvarado, Andrew Stiupan, Debby Sopadjieva, Chris Wood, Matt Reibach, Luke Johnson, Megan Bauer, Xiaofei Zhang, Trevor Rawls, Matthew Kay, Ana Guzman, Rachel Garcia, Beatriz Goulart de Albuquerque, Hailey Whitney, Carolina Zepeda, Caitlyn Delehanty, Randall Wickersham, Halina Syposz, Chelsea Johnson, Jean Nix, Ilaria Barletta, Naresha Namana, Mohammad Rahmeh, Tania Juarros Bartolomé, Madhav Sagar S., Josué Fernández Díaz, Harry Tan, Anton Kiva, Rafal Radulski, Jeffrey Sherman, Amy Schuller, Briana Davis, Kassandra Soto, Daniel Macke, Danny McCarthy, Shashi Pham, Márcia Demtschinski, Emmanuel Agüero Murillo, Yingting Su, Joey Stoll, Daniela Pereira, Joshua Poe, Fernando Barreto Mendoza, Alex Esquivel, Christopher Oaldon, Jadwiga S., Bettina Mariano, Ben Richards, Jacob Yu, Richard Browning, Pauline Lee, Niall Heaney, Sam Trigger, Nithin Rauj, Sean Ray, Neha Mudgal, Megan Matthews, Hassan Bellinger, Sandra Seban, Rand Al Rikabi, Christina G., Taylor Bode, Corinne M., Brad Becker, Diana Santacruz, Saimul Hossain, Mark Nuttall, Ángel Villalobos, Bartosz Belski, Nicole Albanese, Joshua Holmer, Nick McClanahan, Brenda Arce, Adrian Jimenez Lynch, John Shannon, Andrea Alfaro, Eli Wood
Formerly at ActiveCampaignGuilherme Souza
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 865 | |
| Mar 2024 | 814 | Latka Top 250 List |
| Nov 2023 | 1,000 | – |
| Jul 2023 | 1,000 | – |
| Nov 2022 | 921 | – |
| Nov 2021 | 842 | – |
| Apr 2021 | 842 | – |
| Dec 2020 | 712 | – |
| Nov 2020 | 712 | – |
| Aug 2020 | 251 | – |
| Jun 2020 | 580 | – |
| Dec 2019 | 528 | – |
| Dec 2018 | 303 | – |
RocketReach estimates ActiveCampaign's revenue at about $290.5M a year (November 2024). The company hasn't published its own figure.
Investors valued ActiveCampaign at $3B in its April 2021 Series C.
ActiveCampaign has raised $360M across three funding rounds. The latest was a $240M Series C in April 2021.
No. ActiveCampaign is a private company, so its shares aren't traded on a stock exchange.
ActiveCampaign has 865 employees as of November 2025, according to LinkedIn.
Clifton Crawley and Frederick Calderon founded ActiveCampaign in 2003.
1 said on camera · 2 from public sources · 4 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profile
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