Founder Interview Video
How Ovation Reached 2,000 Restaurant Customers on a $20K Marketing Budget (Interview with CEO Zack Oates)
Chapters
- 0:00Introduction and What Ovationup Does
- 0:34Pre-COVID Baseline: 40K MRR and Slow Growth
- 1:35The Glass Door Story: Focus Beats Breadth
- 2:55B2B Influencer Marketing Framework Overview
- 3:24Building a Niche Network with PIPCATs on LinkedIn
- 4:36Finding Advisors with the FAST Template
- 6:30Starting a Podcast on a Minimal Budget
- 10:49Why Downloads Do Not Matter: LinkedIn Content Strategy
- 12:14Email List of 2,000 with 60 Percent Open Rate
- 12:32Winning at Trade Shows Without Spending Much
- 14:06Paying Speakers $250 to Mention Ovationup on Stage
- 15:06Speaking at Events to Build Credibility
- 16:09Speaking Growth: Zero Events in 2019 to 20 Plus in 2022
- 16:39Key Takeaways: Niche, Podcast, Trade Shows