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How Perenso CEO David Cattell grew Perenso to $4.1M revenue with a 37 person team in 2025.

Perenso is a leading B2B sales execution platform that helps businesses sell better – anything, anytime, anywhere. Perenso’s sales force automation and trade show software optimizes the sales process and increases customer profits for manufacturers, distributors, and wholesalers. Known for its flexibility in providing solutions that cater to specific business needs, Perenso has grown and maintained a reputation for its ability to get the job done. Our customers rely on us to help them increase efficiency, reduce costs, and gain insights. Perenso Field Sales Features: • Field sales ordering • Daily planner • Content management • Territory management • Retail execution • Objectives • Route planning • Ranking and ranging • Integrations • Reporting & Analytics Perenso Trade Show Features: • Trade show ordering • Event Registration • Mobile event app • Virtual/hybrid trade show • Supplier negotiations • Content Management and Sharing & Lead Capture • Reporting & Analytics • Promotional sales events • Integrations

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Perenso Revenue

In 2025, Perenso's revenue reached $4.1M. Since its launch in 1994, Perenso has shown consistent revenue growth.

Perenso Revenue GrowthReported revenue / ARR by year$0$1M$2M$3M$4M$5M19941996199820002002200420062008201020122014201620182020202220242025$0$4MSource: GetLatka.com
YearMilestone
2025Perenso Hit $4.1m revenue in July 2025
1994Launched with $0 revenue

Perenso Valuation, Funding Rounds

Perenso's most recent disclosed valuation is $12.2M.

Perenso is a bootstrapped Retail Execution Software startup. Founded in 1994, Perenso has grown to $4.1M in revenue without raising any venture capital or outside funding.

As a self-funded Retail Execution Software SaaS company, Perenso has built its business with no outside investment.

Perenso Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119941994 cumulative: $0 • 1994 Founded: $01994 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Perenso Employees & Team Size

Perenso employs approximately 37 people as of 2026.

Perenso has 37 total employees in different roles and functions.

Perenso Team GrowthReported headcount over time01020304019941996199820002002200420062008201020122014201620182020202220242025003737Source: GetLatka.com
YearMilestone
2025Reached 37 employees (July 2025)

Founder / CEO

David Cattell

David Cattell is listed as Founder / CEO at Perenso.

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Customers

We do not have customer count information for Perenso yet.

Frequently Asked Questions about Perenso

What is Perenso's revenue?

Perenso generates $4.1M in revenue.

Who is the CEO of Perenso?

The CEO of Perenso is David Cattell.

How much funding does Perenso have?

Perenso raised $0.

How many employees does Perenso have?

Perenso has 37 employees.

Where is Perenso headquarters?

Perenso is headquartered in Denver, Colorado, United States.

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Compare Perenso to the industry

Perenso operates across multiple industries. Browse revenue, funding, and growth data for Perenso in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .