Persona Leadership Team & Executives
Rick Song is the CEO of Persona. GetLatka tracks 3 people at Persona — 1 founder, 3 executives — with job titles, tenure and LinkedIn profiles.
Who is the CEO of Persona?
Rick Song
CEO
Rick Song is a Co-Founder and serves as the Chief Executive Officer at Persona. Song brings years of experience leading digital identity and information management products at Square. Realizing the different use-cases for each customer, Persona builds on his past insights to meet the evolving identity infrastructure needs of various clients such as Postmates, Brex, Sonder, and Fat Lama. Its platform enables a variety of customers with different use-cases to have access to secure and flexible identity infrastructure that can be configured to meet the needs of businesses of any size.
LinkedIn profileWho founded Persona?
Persona was founded by Rick Song in 2018.
Persona executives and key employees
| Name | Title | Position | Location | Start Date | End Date | ||
|---|---|---|---|---|---|---|---|
| Rick Song | CEO | Founder, CEO | - | ri***@withpersona.com | - | - | |
| Rex Woodbury | Investor | Non-CEO | - | Sign up to view | - | - | - |
| Mark Goldberg | Board Member | Board Member | - | m.***@indexventures.com | - | - |
Persona team size and headcount
Persona grew from 28 employees in 2020 to 595 in 2025.
- Team size (2025)
- 595
- Engineering (2023)
- 80
- Sales (2023)
- 40
- Marketing (2021)
- 6
How to contact Persona
- Headquarters
- San Francisco, California, United States
- Website
- withpersona.com
Verified work emails for the Persona people listed above are available to GetLatka members; public listings show a masked address only.
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Frequently asked questions about Persona
Who is the CEO of Persona?
Rick Song is the CEO of Persona.
Who founded Persona?
Persona was founded by Rick Song in 2018.
How many employees does Persona have?
Persona has 595 employees as of 2025.
Where is Persona headquartered?
Persona is headquartered in San Francisco, California, United States.
How do I contact Persona?
You can reach Persona through its website at withpersona.com or at its San Francisco, California, United States office. GetLatka members can also view verified work emails for the people listed on this page.
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