Valuation
$2B
2025 Revenue
$100M(Est.)
Customers
575
Funding
$417.5M
Avg ACV
$173.9K
Team
595
Founded
2018
Persona Revenue, Valuation & Funding (2025)
Persona generated an estimated $100M in annual revenue in 2025. Source: GetLatka estimate
Persona is a software company that provides a no-code, drag-and-drop platform for building personalized customer experiences. The platform allows businesses to create targeted messaging, personalized content, and customized interactions across multiple channels, including email, SMS, and web. Persona's software integrates with a variety of other tools, such as customer relationship management (CRM) and e-commerce platforms, to provide a comprehensive customer engagement solution. The company is headquartered in San Francisco, California, and serves clients across various industries, including e-commerce, financial services, and healthcare.
Last updated
Persona Revenue
In 2025, Persona's revenue reached $100M. The company previously reported $141.2M in 2024.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Persona Hit $100m revenue in April 2025 | siliconangle.comEstimated |
| 2024 | Persona Hit $141.2m revenue in October 2024 | Estimated |
| 2023 | Persona Hit $98.8m revenue in November 2023 | Estimated |
| 2022 | Persona Hit $68.7m revenue in November 2022 | Not recorded |
| 2021 | Persona Hit $32m revenue in September 2021 | Not recorded |
| 2021 | Persona Hit $21m revenue in May 2021 | Not recorded |
| 2020 | Persona Hit $14m revenue in January 2020 | Not recorded |
| 2018 | Launched with $0 revenue |
Persona Valuation, Funding Rounds
Persona reached a $2B valuation in 2025, set during its Series D round.
Persona has raised $417.5M in total funding across 4 rounds, most recently a $200M Series D round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | Series D | $200M | $2B | 10% | prnewswire.com |
| 2021 | Series C | $150M | $1.5B | 10% | Not recorded |
| 2021 | Series B | $50M | - | - | Not recorded |
| 2020 | Series A | $17.5M | - | - | Not recorded |
Founder / CEO
Rick Song
CEO
Rick Song is a Co-Founder and serves as the Chief Executive Officer at Persona. Song brings years of experience leading digital identity and information management products at Square. Realizing the different use-cases for each customer, Persona builds on his past insights to meet the evolving identity infrastructure needs of various clients such as Postmates, Brex, Sonder, and Fat Lama. Its platform enables a variety of customers with different use-cases to have access to secure and flexible identity infrastructure that can be configured to meet the needs of businesses of any size.
Customers
Persona serves 575 customers.
Persona Employees & Team Size
Persona employs approximately 595 people as of 2026, up from 334 in 2024, including 40 sales reps that carry a quota. It serves 575 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 595 employees (November 2025) | Not recorded |
| 2024 | Reached 334 employees (October 2024) | Not recorded |
| 2023 | Reached 262 employees (November 2023) | Not recorded |
| 2023 | Reached 262 employees (September 2023) | Not recorded |
| 2023 | Reached 51 employees (July 2023) | Not recorded |
| 2023 | Reached 232 employees (January 2023) | Not recorded |
| 2022 | Reached 191 employees (November 2022) | Not recorded |
| 2022 | Reached 191 employees (January 2022) | Not recorded |
| 2021 | Reached 89 employees (November 2021) | Not recorded |
| 2021 | Reached 89 employees (September 2021) | Not recorded |
| 2021 | Reached 91 employees (August 2021) | Not recorded |
| 2021 | Reached 59 employees (May 2021) | Not recorded |
| 2020 | Reached 28 employees (November 2020) | Not recorded |
| 2020 | Reached 28 employees (January 2020) | Not recorded |
Frequently Asked Questions about Persona
What is Persona's revenue?
As of 2025, Persona generated an estimated $100M in annual revenue.
Who founded Persona?
Persona was founded by Rick Song.
Who is the CEO of Persona?
The CEO of Persona is Rick Song.
How much funding does Persona have?
Persona raised $417.5M across 4 rounds.
How many employees does Persona have?
As of 2025, Persona had 595 employees.
Where is Persona headquartered?
Persona is headquartered in San Francisco, California, United States.
Compare Persona to the industry
Persona operates across multiple industries. Browse revenue, funding, and growth data for Persona in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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