Valuation
$2B
2025 Revenue
$100M(Est.)
Customers
575
Funding
$417.5M
Avg ACV
$173.9K
Team
595
Founded
2018
Persona Revenue, Valuation & Funding (2025)
Persona is a software company that provides a no-code, drag-and-drop platform for building personalized customer experiences. The platform allows businesses to create targeted messaging, personalized content, and customized interactions across multiple channels, including email, SMS, and web. Persona's software integrates with a variety of other tools, such as customer relationship management (CRM) and e-commerce platforms, to provide a comprehensive customer engagement solution. The company is headquartered in San Francisco, California, and serves clients across various industries, including e-commerce, financial services, and healthcare.
Last updated
Persona Revenue
In 2025, Persona's revenue reached $100M. The company previously reported $141.2M in 2024. Since its launch in 2018, Persona has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Persona Hit $100m revenue in April 2025 | siliconangle.comEstimated |
| 2024 | Persona Hit $141.2m revenue in October 2024 | Estimated |
| 2023 | Persona Hit $98.8m revenue in November 2023 | Estimated |
| 2022 | Persona Hit $68.7m revenue in November 2022 | |
| 2021 | Persona Hit $32m revenue in November 2021 | |
| 2020 | Persona Hit $14m revenue in January 2020 | |
| 2018 | Launched with $0 revenue |
Persona Valuation, Funding Rounds
Persona reached a $2B valuation in 2025, set during its $200M Series D, Apr 30 2025, led by Founders Fund and Ribbit Capital round.
Persona has raised $417.5M in total funding across 4 rounds, most recently a $200M $200M Series D, Apr 30 2025, led by Founders Fund and Ribbit Capital round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | $200M Series D, Apr 30 2025, led by Founders Fund and Ribbit Capital | $200M | $2B | 10% | prnewswire.com |
| 2021 | Series C | $150M | $1.5B | 10% | |
| 2021 | Series B | $50M | - | - | |
| 2020 | Series A | $17.5M | - | - |
Founder / CEO
Rick Song
CEO
Rick Song is a Co-Founder and serves as the Chief Executive Officer at Persona. Song brings years of experience leading digital identity and information management products at Square. Realizing the different use-cases for each customer, Persona builds on his past insights to meet the evolving identity infrastructure needs of various clients such as Postmates, Brex, Sonder, and Fat Lama. Its platform enables a variety of customers with different use-cases to have access to secure and flexible identity infrastructure that can be configured to meet the needs of businesses of any size.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Persona serves 575 customers.
Persona Employees & Team Size
Persona employs approximately 595 people as of 2026, up from 334 in 2024, including 40 sales reps that carry a quota. It serves 575 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 595 employees (November 2025) | |
| 2024 | Reached 334 employees (October 2024) | |
| 2023 | Reached 262 employees (November 2023) | |
| 2023 | Reached 262 employees (September 2023) | |
| 2023 | Reached 51 employees (July 2023) | |
| 2023 | Reached 232 employees (January 2023) | |
| 2022 | Reached 191 employees (November 2022) | |
| 2022 | Reached 191 employees (January 2022) | |
| 2021 | Reached 89 employees (November 2021) | |
| 2021 | Reached 89 employees (September 2021) | |
| 2021 | Reached 91 employees (August 2021) | |
| 2021 | Reached 59 employees (May 2021) | |
| 2020 | Reached 28 employees (November 2020) | |
| 2020 | Reached 28 employees (January 2020) |
Frequently Asked Questions about Persona
What is Persona's revenue?
Persona generates an estimated $100M in annual revenue.
Who founded Persona?
Persona was founded by Rick Song.
Who is the CEO of Persona?
The CEO of Persona is Rick Song.
How much funding does Persona have?
Persona raised $417.5M across 4 rounds.
How many employees does Persona have?
Persona has 595 employees.
Where is Persona headquarters?
Persona is headquartered in San Francisco, California, United States.
Compare Persona to the industry
Persona operates across multiple industries. Browse revenue, funding, and growth data for Persona in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
Jasper AI
Jasper is your creative AI assistant who can learn and write in your unique brand tone. Whether you...
Brainly
Brainly is a provider of an electronic learning platform. The company provides a group of social...
Thirteen Group
Thirteen Group is a housing association that provides around 100,000 people in the North East...
Palmetto
Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean...
Salt Security
Salt detects and prevents zero-day API attacks with the power of AI. Deploys in minutes
Further Worldwide
Data, cloud and AI company focusing on turning raw data into the right decisions
