Personarevenue, valuation & funding
Identity Verification SoftwareSan Francisco, CaliforniaFounded 2018CEO Rick Song
Persona sells an identity verification platform that businesses use to verify individuals (KYC), verify businesses (KYB), confirm users' ages, and check employees and job candidates.
Persona revenue
Persona has not published its revenue. siliconangle.com puts it at about $100M a year (April 2025).
All 7 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Jan 2020 | $14M | – |
| May 2021 | $21M | – |
| Sep 2021 | $32M | – |
| Nov 2022 | $68.7M | – |
| Nov 2023 | $98.8MEST. | GetLatka estimate |
| Oct 2024 | $141.2MEST. | GetLatka estimate |
| Apr 2025 | $100MEST. | siliconangle.com estimate |
– source not recorded
Persona valuation
Persona is privately held, so there is no Persona stock to buy. Investors valued it at $2B in its April 2025 Series D, led by Founders Fund and Ribbit Capital.
Valuation history$2B Series D 2025$1.5B Series C 2021
Persona funding rounds & investors
Persona has raised $417.5M across four rounds since 2020. The latest was a $200M Series D in April 2025, led by Founders Fund and Ribbit Capital.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| Apr 2025 | Series D | $200M | $2B | Founders Fund and Ribbit Capital | PR Newswire |
| Sep 2021 | Series C | $150M | $1.5B | – | |
| May 2021 | Series B | $50M | – | – | |
| Jan 2020 | Series A | $17.5M | – | – | |
| Total raised | $417.5M |
Persona competitors
Persona competes most directly with Trulioo and ID.me.
Trulioo
ID.mePersona CEO, founders & employees
Rick Song founded Persona in 2018 and runs it as CEO. Persona has 595 employees (November 2025, LinkedIn), up from 334 a year earlier.
- Rick SongCo-founder & CEO
InvestorsRex Woodbury
Also at PersonaMark Goldberg
All 14 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 595 | |
| Oct 2024 | 334 | |
| Nov 2023 | 262 | – |
| Sep 2023 | 262 | – |
| Jul 2023 | 51 | – |
| 2023 | 232 | – |
| Nov 2022 | 191 | – |
| 2022 | 191 | – |
| Nov 2021 | 89 | – |
| Sep 2021 | 89 | – |
| Aug 2021 | 91 | – |
| May 2021 | 59 | – |
| Nov 2020 | 28 | – |
| Jan 2020 | 28 | – |
Persona FAQ
How much money does Persona make?
Persona has not published its revenue. siliconangle.com estimates about $100M a year (April 2025).
How much is Persona worth?
Companies don't publish a net worth. The closest figure is Persona's valuation: $2B, set in Apr 2025.
Who owns Persona?
Persona is privately held by its founders, employees and investors, including Founders Fund and Ribbit Capital.
Is Persona publicly traded?
No. Persona is a private company, so its shares are not listed on a stock exchange.
How much funding has Persona raised?
$417.5M across 4 rounds; the latest was a $200M Series D in April 2025.
Who is the CEO of Persona?
Rick Song, a co-founder.
Who founded Persona?
Rick Song, in 2018.
How many employees does Persona have?
About 595 as of November 2025 (LinkedIn).
Browse Identity Verification Software
How this page is sourced
3 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 8, 2026Data disclaimerReport a correctionClaim this profileRun Persona? Join the podcast