Persona
Valuation
$2B
2024 Revenue
$141.2M
Customers
575
Funding
$417.5M
YOY
42.9%
Avg ACV
$245.6K
Team
595
Founded
2018
How Persona CEO Rick Song grew Persona to $141.2M revenue and 575 customers in 2024.
Persona is a software company that provides a no-code, drag-and-drop platform for building personalized customer experiences. The platform allows businesses to create targeted messaging, personalized content, and customized interactions across multiple channels, including email, SMS, and web. Persona's software integrates with a variety of other tools, such as customer relationship management (CRM) and e-commerce platforms, to provide a comprehensive customer engagement solution. The company is headquartered in San Francisco, California, and serves clients across various industries, including e-commerce, financial services, and healthcare.
Last updated
Persona Revenue
In 2024, Persona's revenue reached $141.2M. The company previously reported $98.8M in 2023. Since its launch in 2018, Persona has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Persona Hit $141.2m revenue in October 2024 | |
| 2023 | Persona Hit $98.8m revenue in November 2023 | |
| 2022 | Persona Hit $68.7m revenue in November 2022 | |
| 2021 | Persona Hit $32m revenue in November 2021 | |
| 2021 | Persona Hit $32m revenue in September 2021 | |
| 2021 | Persona Hit $21m revenue in May 2021 | |
| 2020 | Persona Hit $14m revenue in January 2020 | |
| 2018 | Launched with $0 revenue |
Persona Valuation, Funding Rounds
Persona reached a $2B valuation in 2025, set during its Series D round.
Persona has raised $417.5M in total funding across 4 rounds, most recently a $200M Series D round in 2025.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2025 | Series D | $200M | $2B | 10% | |
| 2021 | Series C | $150M | $1.5B | 10% | |
| 2021 | Series B | $50M | - | - | |
| 2020 | Series A | $17.5M | - | - |
Persona Employees & Team Size
Persona employs approximately 595 people as of 2026, up from 334 in 2024.
Persona has 595 total employees in different roles and functions and 40 sales reps that carry a quota. They have 575 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 595 employees (November 2025) |
| 2024 | Reached 334 employees (October 2024) |
| 2023 | Reached 262 employees (November 2023) |
| 2023 | Reached 262 employees (September 2023) |
| 2023 | Reached 51 employees (July 2023) |
| 2023 | Reached 232 employees (January 2023) |
| 2022 | Reached 191 employees (November 2022) |
| 2022 | Reached 191 employees (January 2022) |
| 2021 | Reached 89 employees (November 2021) |
| 2021 | Reached 89 employees (September 2021) |
| 2021 | Reached 91 employees (August 2021) |
| 2021 | Reached 59 employees (May 2021) |
| 2020 | Reached 28 employees (November 2020) |
| 2020 | Reached 28 employees (January 2020) |
Founder / CEO
Rick Song
Rick Song is a Co-Founder and serves as the Chief Executive Officer at Persona. Song brings years of experience leading digital identity and information management products at Square. Realizing the different use-cases for each customer, Persona builds on his past insights to meet the evolving identity infrastructure needs of various clients such as Postmates, Brex, Sonder, and Fat Lama. Its platform enables a variety of customers with different use-cases to have access to secure and flexible identity infrastructure that can be configured to meet the needs of businesses of any size.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Persona acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Persona
What is Persona's revenue?
Persona generates $141.2M in revenue.
Who founded Persona?
Persona was founded by Rick Song.
Who is the CEO of Persona?
The CEO of Persona is Rick Song.
How much funding does Persona have?
Persona raised $417.5M.
How many employees does Persona have?
Persona has 595 employees.
Where is Persona headquarters?
Persona is headquartered in San Francisco, California, United States.
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Compare Persona to the industry
Persona operates across multiple industries. Browse revenue, funding, and growth data for Persona in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .