Persona revenue hit $32M in 2023
Persona generates revenue from 575 customers
Persona
353 Sacramento St, San Francisco, California, United States
How Persona hit $32M revenue and 575 customers in 2023.
Persona is a software company that provides a no-code, drag-and-drop platform for building personalized customer experiences. The platform allows businesses to create targeted messaging, personalized content, and customized interactions across multiple channels, including email, SMS, and web. Persona's software integrates with a variety of other tools, such as customer relationship management (CRM) and e-commerce platforms, to provide a comprehensive customer engagement solution. The company is headquartered in San Francisco, California, and serves clients across various industries, including e-commerce, financial services, and healthcare.
2018
Founded
$32M
2023 Revenue
YOY
$217.5M
Funding
Persona Revenue
In 2023, Persona revenue run rate hit $32M in revenue.
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2023
Persona hit $98.8M in revenue in 2023
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2022
Persona hit $68.7M in revenue in 2022
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2021
Persona hit $32M in revenue in 2021
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2021
Persona hit $32M in revenue in 2021
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2021
Persona hit $21M in revenue in 2021
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2020
Persona hit $14M in revenue in 2020
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2018
Persona launched in 2018 with $0 revenue
Persona Funding History
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2021 Series C
Persona raised a Series C of $150M at a $1.5B valuation in September, 2021
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2021 Series B
Persona raised a Series B of $50M in May, 2021
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2020 Series A
Persona raised a Series A of $17.5M in January, 2020
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| September, 15 2021 | Series C | $150M | $1.5B |
| May, 04 2021 | Series B | $50M | - |
| January, 28 2020 | Series A | $17.5M | - |
Team
Persona has 262 total employees and 40 sales reps that carry a quota. They have 575 customers an engineering team of 80 and a marketing team of 6.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 262 |
| Engineer | 80(31%) |
| Sales | 40(15%) |
| Marketing | 6(2%) |
Founder / CEO
Rick Song
Rick Song is a Co-Founder and serves as the Chief Executive Officer at Persona. Song brings years of experience leading digital identity and information management products at Square. Realizing the different use-cases for each customer, Persona builds on his past insights to meet the evolving identity infrastructure needs of various clients such as Postmates, Brex, Sonder, and Fat Lama. Its platform enables a variety of customers with different use-cases to have access to secure and flexible identity infrastructure that can be configured to meet the needs of businesses of any size.
Q&A
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Customers
Persona has 575 customers.
Lifetime Months
-
x
Monthly ARPU
$4.6K
=
Lifetime Dollar
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Acquisition Cost
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Average Annual Price
$55.7K
Persona Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Rick Song | CEO | rick@withpersona.com | - |
Persona Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Rick Song | CEO | rick@withpersona.com | - |
| Rex Woodbury | Investor | - | - |
Persona Board of Directors
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Mark Goldberg | Board Member | m.goldberg@indexventures.com | - |
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Frequently Asked Questions about Persona
When was Persona founded?
Persona was founded in 2018.
How much revenue does Persona generate?
Persona generates $32M in revenue.
Who is the CEO of Persona?
The CEO of Persona is Rick Song.
How much funding does Persona have?
Persona raised $217.5M.
How many employees does Persona have?
Persona has 262 employees.
Where is Persona headquarters?
Persona is headquartered at 353 Sacramento St, San Francisco, California, United States
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