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How Piclo CEO James Johnston grew Piclo to $6M revenue with a 56 person team in 2024.

Provider of a peer-to-peer energy marketplace for UK business customers. The company's peer-to-peer energy marketplace is a cloud hosted software platform with a suite of services that unlock the value of smart, local and flexible energy markets, providing smart meter data to match customers with local renewable generators and energy retailers who want to build a new customer proposition around local energy.

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Piclo Revenue

In 2024, Piclo's revenue reached $6M. The company previously reported $4.1M in 2023. Since its launch in 2013, Piclo has shown consistent revenue growth.

Piclo Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M2013201520172019202120232024$0$2M$4M$6MSource: GetLatka.com
YearMilestoneQuote
2024Piclo Hit $6m revenue in October 2024
2023Piclo Hit $4.1m revenue in December 2023
2021Piclo Hit $1.8m revenue in April 2021
2013Launched with $0 revenue

Piclo Valuation, Funding Rounds

Piclo is a bootstrapped Other IoT Software startup. Founded in 2013, Piclo has grown to $6M in revenue without raising any venture capital or outside funding.

As a self-funded Other IoT Software SaaS company, Piclo has built its business with no outside investment.

Piclo Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

James Johnston

James Johnston is the Co-Founder & CEO at Piclo. Driven by a passion for decentralisation and sustainability. Working with a great team, on a great project, trying to make a difference.

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Customers

We do not have customer count information for Piclo yet.

Piclo Employees & Team Size

Piclo employs approximately 56 people as of 2026, down from 57 in 2024.

Piclo Team GrowthReported headcount over time0204060802013201520172019202120232025005656Source: GetLatka.com
YearMilestone
2025Reached 56 employees (January 2025)
2024Reached 57 employees (October 2024)
2023Reached 73 employees (December 2023)
2021Reached 25 employees (April 2021)

Frequently Asked Questions about Piclo

What is Piclo's revenue?

Piclo generates $6M in revenue.

Who founded Piclo?

Piclo was founded by James Johnston.

Who is the CEO of Piclo?

The CEO of Piclo is James Johnston.

How much funding does Piclo have?

Piclo raised $0.

How many employees does Piclo have?

Piclo has 56 employees.

Where is Piclo headquarters?

Piclo is headquartered in London, England, United Kingdom.

Compare Piclo to the industry

Piclo operates across multiple industries. Browse revenue, funding, and growth data for Piclo in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Piclo Revenue 2024: $6M ARR (Bootstrapped)