Founder Interview Video
How Plipag Reached 600 Merchants and $15M in GMV Processed on a 7-Person Team (Interview with Co-Founder Cassio Pagnoncelli)
Chapters
- 0:00Introduction and What Plipag Does
- 0:33Target Customers: SMBs with Recurring Billing
- 0:54How Plipag Helps an Agency Manage Payments
- 2:43From Two Days to Two Minutes: The Core Value Proposition
- 4:03600 Active Merchants and 20,000 Payers
- 5:19Founding Story: Leaving EBANX in 2018
- 6:29First Funding Round: $250K Raised in 2021
- 10:06How Plipag Got Its First Customers
- 12:44Shifting to Product-Led Growth
- 13:56Revenue Growth from $2K to $10K a Month
- 14:09Customer Acquisition Cost: $30 General CAC
- 14:34Team of Seven Including Five Engineers