Founded 2012

2021 Revenue





How hit $3.4M in Revenue.


Developer of a cloud-based recruitment platform designed to help companies hire, grow and retain top talents. The company's platform uses AI and organizational psychology technology to make predictive talent decisions at every stage of the employee lifecycle by measuring talents such as adaptability, innovation, and communication, enabling companies to hire the right candidate easily.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40




$Funding$Revenue Revenue

In 2021, revenue run rate hit $3.4M in revenue.

$3.4M Valuation and Funding History

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation

Customers has 0 customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price


Churn has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention



Employees has 40 employees. They have 3 sales reps that carry a quota They have an engineering team of 7. and a marketing team of 3.


Total Team Size



7 (18%)


3 (8%)


3 (8%)


Caitlin Macgregor

Caitlin MacGregor is CEO & Co-founder of Plum. With vision, tenacity, and incomparable resilience, she has led Plum’s evolution and growth from a pre-employment assessment solution to a robust talent management platform that is revolutionizing how enterprise organizations manage their talent across the employee lifecycle. Before founding Plum, Caitlin was the first employee at a social enterprise called Me to We Style, where she built the company from scratch as Director of Operations. She then joined goQ Software, an educational technology company, as President, where she opened and ran the new U.S. Head Office. Caitlin is passionate about equipping business leaders with the talent data they need to match their talent to the right roles, as companies adapt in the age of automation. Caitlin is a regular speaker at women entrepreneur events, and she was selected by Springboard enterprises NYC as one of the top 10 businesses led by women.


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Frequently Asked Questions about

When was founded? was founded in 2012.

Who is the CEO of

The CEO of is Caitlin Macgregor

How many employees does have? has 40 employees.

How much revenue does generate? generates $3.4M in revenue.

How much funding does have? has raised $0.0.

Where is headquarters? is headquartered at Canada

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