2024 Revenue
$10.5M
Customers
100
Funding
$0
YOY
58.3%
Avg ACV
$105.3K
Team
43
Founded
2012
How Plum.io CEO Caitlin MacGregor grew Plum.io to $10.5M revenue and 100 customers in 2024.
Plum offers an AI-powered talent assessment and matching platform that helps businesses make data-driven hiring decisions. The company's platform uses machine learning algorithms to assess job applicants' skills, abilities, and potential cultural fit, enabling organizations to identify top talent more efficiently and effectively. Plum's platform is designed to help businesses reduce bias in their hiring processes, increase diversity, and improve overall hiring outcomes.
Last updated
Plum.io Revenue
In 2024, Plum.io's revenue reached $10.5M. The company previously reported $6.7M in 2023. Since its launch in 2012, Plum.io has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Plum.io Hit $10.5m revenue in October 2024 |
| 2023 | Plum.io Hit $6.7m revenue in October 2023 |
| 2021 | Plum.io Hit $3.4m revenue in April 2021 |
| 2012 | Launched with $0 revenue |
Plum.io Valuation, Funding Rounds
Plum.io is a bootstrapped E-Commerce Personalization Software startup. Founded in 2012, Plum.io has grown to $10.5M in revenue without raising any venture capital or outside funding.
As a self-funded E-Commerce Personalization Software SaaS company, Plum.io has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Plum.io Employees & Team Size
Plum.io employs approximately 43 people as of 2026, down from 66 in 2023.
Plum.io has 43 total employees in different roles and functions and 3 sales reps that carry a quota. They have 100 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 43 employees (December 2024) |
| 2024 | Reached 66 employees (October 2024) |
| 2023 | Reached 66 employees (October 2023) |
| 2023 | Reached 49 employees (July 2023) |
| 2022 | Reached 45 employees (October 2022) |
| 2021 | Reached 40 employees (December 2021) |
| 2021 | Reached 40 employees (April 2021) |
Founder / CEO
Caitlin MacGregor
Caitlin MacGregor is CEO & Co-founder of Plum. With vision, tenacity, and incomparable resilience, she has led Plum’s evolution and growth from a pre-employment assessment solution to a robust talent management platform that is revolutionizing how enterprise organizations manage their talent across the employee lifecycle. Before founding Plum, Caitlin was the first employee at a social enterprise called Me to We Style, where she built the company from scratch as Director of Operations. She then joined goQ Software, an educational technology company, as President, where she opened and ran the new U.S. Head Office. Caitlin is passionate about equipping business leaders with the talent data they need to match their talent to the right roles, as companies adapt in the age of automation. Caitlin is a regular speaker at women entrepreneur events, and she was selected by Springboard enterprises NYC as one of the top 10 businesses led by women.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Plum.io acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Plum.io
What is Plum.io's revenue?
Plum.io generates $10.5M in revenue.
Who founded Plum.io?
Plum.io was founded by Caitlin MacGregor.
Who is the CEO of Plum.io?
The CEO of Plum.io is Caitlin MacGregor.
How much funding does Plum.io have?
Plum.io raised $0.
How many employees does Plum.io have?
Plum.io has 43 employees.
Where is Plum.io headquarters?
Plum.io is headquartered in Kitchener, Ontario, Canada.
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Compare Plum.io to the industry
Plum.io operates across multiple industries. Browse revenue, funding, and growth data for Plum.io in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .