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Ignitionrevenue, valuation & funding

Other Vertical Industry SoftwareSydney, New South Wales, AustraliaFounded 2011

Ignition is an Other Vertical Industry Software company based in Sydney, founded in 2011.

ignitionapp.comLinkedInUpdated Oct 13, 2026
Annual revenue
$30M
Oct 2023 · Confirmed by CEO+11% YoY
Latka Top
#205
of 1,368 interviewed companies
Valuation
$330M
Nov 2021
Total raised
$90.1M
8 rounds
Employees
180
Oct 2024

Ignition revenue

Ignition's annual revenue was $30M in October 2023, the most recent reported figure. That is up 11% from $27M a year earlier. Ignition is #205 on the Latka Top, level with five others. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.

$0
$20M
$40M
$1M
–
$24M
$27M
$30M
$46.7M
20172018–202021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 5 revenue readings, with sources
As ofRevenueSource
2017$1MGuy Pearson on cameraWatch at 4:58
2021$24MGuy Pearson on cameraWatch at 9:33
Nov 2022$27M–
Oct 2023$30MConfirmed by CEO
Oct 2024$46.7MEST.GetLatka estimate

– source not recorded

Ignition valuation

Ignition is privately held, so there is no Ignition stock to buy. Investors valued it at $330M in its November 2021 Series C.

Valuation history$330M Series C 2021$70M Series B 2019$50M Series B 2019$11M Series A 2017

Ignition funding rounds & investors

Ignition has raised $90.1M across eight rounds since 2012. The latest was a $50M Series C in November 2021.

DateRoundRaisedValuationSource
Nov 2021Series C$50M$330M–
Sep 2019Series B$18.9M$70M–
2019Series B$15M$50MGuy Pearson on cameraWatch at 16:37
May 2017Series A$3.6M$11M–
Dec 2015Seed$1.1M––
Dec 2014Seed$871.3K––
Feb 2014Seed$471.9K––
Dec 2012Angel$110K––
Total raised$90.1M

Interviews with Guy Pearson

Nathan Latka has interviewed Ignition once, speaking with Guy Pearson. Each figure links to the second it was said.

Watch: How Practice Ignition Reached a $24M Revenue Run Rate and 5,000 Customers While Processing $1B+ in Client Payments (Interview with CEO Guy Pearson)

November 2021 · Guy Pearson, CEO and Founder

How Practice Ignition Reached a $24M Revenue Run Rate and 5,000 Customers While Processing $1B+ in Client Payments (Interview with CEO Guy Pearson)

Read the interviewWatch

Growth tactics they described: Partner Co-MarketingWatch at 10:04Blog ContentWatch at 10:45

Ignition competitors

Ignition competes most directly with Hone and Range. It is the largest of the three by revenue.

CompanyRevenueFundingEmployeesFounded
Ignition$30M$90.1M1802011
Hone$15M$2.8M1372018
Range$2.7M–142017

Ignition founders & employees

Dane Thomas, Ashley Fry, Keown Reddy and Derick Moncado founded Ignition in 2011. Ignition had 180 employees (October 2024, LinkedIn).

InvestorsAri Klinger

Also at IgnitionJohannes Burges, Stefan Šlehta, Danny Sacharowitz, Anupiya Nugaliyadde, Fareed Mosavat, Teddy Frank, Priyanka Mantri Rathi, Michael Hadjipourou, Nermina Saucier, Rhys Whiting, Ines Huergo, Sanya Gandhi, Ethan Cooney, Francesca Deery, Christie Kutsch, Isabelle Malo, Rebecca Mihalic, Riza Capulong, Luis Esteban, Samantha Botha, Cenan Altunay, Zoe Archer, Georgia Smith, Shaval Pillay, Una Gil, Ian Lenehan, Felipe Esmeral, Chris Nelson, Ryan Mack, Yari Moghadam, Micaela Ramiah, Thando Dlamini, Marjorie Wong, Tom Maxwell, Richard Chang, Faiza Mohammad, Carol Carter, Angeli De Vera, Ronel Janki, Howard Leibman, Jeff Borlaza, Nazia Losper, David New, Mike Demaris, Brad Weiler, Khang Ngo, Ramuniqe Shoker, Summer (Xi) Chen, Jennie A Moore, Bill Mansfield, Jack Farrant, Nick Dahiya, Chelsey Moir, Christopher Ivanov, Meaghan McLean, Scott Arbeitman, Adrian Stein, Sam Dennis, Kasia Ciszak, Malika Paragas, Marcus Dillon, Bronwyn Karaoglu, Ramil Mustafin, Jamie Hanlon, Charles S Joe, Mollie Phipps, Josue Frausto, Silviya Ignatova, Oscar Salimnejad, Harry Solomon, Michelle Timperley, Reid Schretlen, John Aaron Cancio, Gee Aquino, Ryan Embree, Reehaina Saddique, Abesh Guha, Matthew Kanas, Anna Agishtein, Kalem Tonn, Sumanth Reddy, Austin Williams, Alex Isaac, Kira Taylor, Chris Mossing, Joel Morton, Nqobile Mdlalose, Moeketsi Mohale, Jharin D., Kimberley Peters, Pia Mikhael, Manuela Ferrari

0
100
200
150
216
180
180
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 8 headcount readings, with sources
As ofEmployeesSource
Oct 2024180LinkedIn
Nov 2023180–
Oct 2023180Confirmed by CEO
Sep 2023225–
2023214–
Nov 2022216–
2022216–
Nov 2021150Guy Pearson on cameraWatch at 10:31

Ignition FAQ

What is Ignition's revenue?

Ignition's annual revenue was $30M in October 2023, according to the CEO. No later figure has been reported.

What is Ignition's valuation?

Investors valued Ignition at $330M in its November 2021 Series C.

How much funding has Ignition raised?

Ignition has raised $90.1M across eight funding rounds. The latest was a $50M Series C in November 2021.

Is Ignition publicly traded?

No. Ignition is a private company, so its shares aren't traded on a stock exchange.

How many employees does Ignition have?

Ignition had 180 employees in October 2024, according to LinkedIn.

Who founded Ignition?

Dane Thomas, Ashley Fry, Keown Reddy and Derick Moncado founded Ignition in 2011.

Browse Other Vertical Industry Software

How this page is sourced

12 said on camera · 3 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profile