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2024 Revenue

$10M(Est.)

Team

4

Founded

2022

Pricimetrics.com Revenue (2024)

Pricimetrics.com generated an estimated $10M in annual revenue in 2024. Source: GetLatka estimate

Pricimetrics is a pre-revenue pricing optimization software company founded in 2019 by Mike Kimel, who holds a PhD in economics from UCLA and brings roughly 30 years of experience in analytics and pricing. The company's software identifies profit-maximizing prices across a company's full SKU catalog and provides simulation tools, ad and circular response analysis, and profitability guidance. Kimel's stated ambition is to democratize enterprise-grade pricing technology, making it accessible to businesses that cannot afford the $150,000 to $250,000 annual site licenses charged by established competitors such as PROS Holdings.

As of February 2023, Pricimetrics operates with 10 team members, nine of whom work for equity without cash compensation. The company has invested approximately $100,000 of founder capital to build its minimum viable product and has assembled a three-person sales team focused on landing the first paying customer. The company is bootstrapped and has not yet closed an outside funding round.

Kimel originally launched the entity in 2019 as a consulting vehicle, retaining the same client base for roughly eight years before pivoting the company toward software approximately one and a half years prior to the interview. The company uses React for its front-end development and targets businesses with at least 50 SKUs that conduct meaningful transaction volume.

Last updated

Pricimetrics.com Revenue

In 2024, Pricimetrics.com's revenue reached $10M.

Pricimetrics.com Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$2.5M$5M$7.5M$10M$12.5M202220232024$0$10MSource: GetLatka.com interview on Feb 13, 2023 with Mike Kimel
YearMilestoneSource
2024Pricimetrics.com Hit $10m revenue in June 2024Estimated
2022Launched with $0 revenue

Founder / CEO

Mike Kimel

CEO

Mike Kimel is the CEO and founder of Pricimetrics. He holds a PhD in economics from UCLA and, as of the February 2023 interview, was 53 years old with approximately 30 years of experience in analytics and pricing. He described his career arc as starting as a junior analyst and growing to run pricing departments at several large Fortune 500 companies and multinational corporations, working both as an employee and as an independent consultant.

Before committing fully to Pricimetrics, Kimel operated a consulting practice that retained the same core client base for roughly eight years. He told Latka that he is not a natural sales person and that his inability to expand the consulting client base was a key reason he chose to build a dedicated sales team for the software business rather than continuing to grow consulting revenue. He said, at approximately the 14-minute mark of the interview, that the customers he had in year one of consulting were still his customers in year eight, and that expanding business was not his strength.

Kimel noted that nearly all 10 team members are people who have known him for a long time, which he cited as the basis for their willingness to work for equity. Net worth was not discussed in the interview and no estimate can be responsibly derived from the available data.

Q&A

QuestionAnswer
What's your age?56

Customers

Pricimetrics had no paying customers as of February 2023. The company completed its first customer demo the week before the interview, and that prospective customer sent data to begin a pilot project. The three-person sales team was working toward closing the first sale within the following couple of months, according to Kimel.

Kimel stated that the software delivers value to companies with at least 50 SKUs and meaningful transaction volume. The platform is designed to scale from small independent retailers to businesses with 250,000 or more SKUs. Specific pricing tiers for Pricimetrics were not disclosed in the interview.

Pricimetrics.com Business Model

Pricimetrics is pre-revenue as of February 2023. The company has invested approximately $100,000 of founder capital to build its MVP and is bootstrapped, with no outside institutional funding closed at the time of the interview. One team member, the head coder, receives cash compensation; the remaining nine team members work for equity.

The intended commercial model targets businesses with at least 50 SKUs and meaningful transaction volume. Kimel positioned the product as a lower-cost alternative to incumbent enterprise pricing platforms, which charge annual site licenses ranging from $150,000 to $250,000. Pricimetrics aims to serve smaller companies that cannot afford those price points, though specific pricing for the Pricimetrics product was not disclosed in the interview.

Profitability, gross margin, burn rate, runway, churn, retention, LTV, CAC, ARPU, and conversion metrics were not discussed, as the company had not yet generated revenue at the time of the interview. The company had completed one customer demo the week prior to the interview and was in early pilot discussions with that prospective customer.

Pricimetrics.com Employees & Team Size

Pricimetrics had 10 team members as of February 2023, all of whom work part time with the exception of Kimel himself. Nine of the ten team members work for equity without cash compensation. The one paid employee is the company's head coder.

The team includes a three-person sales group. One sales team member previously served as VP of sales at a company where Kimel worked and had recently retired from that role before joining Pricimetrics. A second sales team member has a background in SaaS sales, and a third has a background primarily in finance. Kimel noted that nearly all team members are people who have known him personally for a long time.

Pricimetrics.com employs approximately 4 people as of 2026, down from 10 in 2023.

Pricimetrics.com Team GrowthReported headcount over time0358101320222023202400101044Source: GetLatka.com interview on Feb 13, 2023 with Mike Kimel
YearMilestoneSource
2024Reached 4 employees (October 2024)Not recorded
2023Reached 10 employees (February 2023)Not recorded

Frequently Asked Questions about Pricimetrics.com

What is Pricimetrics.com's revenue?

As of 2024, Pricimetrics.com generated an estimated $10M in annual revenue.

Who founded Pricimetrics.com?

Pricimetrics.com was founded by Mike Kimel.

When was Pricimetrics.com founded?

Pricimetrics.com was founded in 2022.

Who is the CEO of Pricimetrics.com?

The CEO of Pricimetrics.com is Mike Kimel.

How many employees does Pricimetrics.com have?

As of 2024, Pricimetrics.com had 4 employees.

Where is Pricimetrics.com headquartered?

Pricimetrics.com is headquartered in Lutz, Florida, United States.

Compare Pricimetrics.com to the industry

See how Pricimetrics.com ranks against the best Analytics Tools & Software companies by revenue and funding.

Full Interview Transcripts

What happens when a PHD professor in analytics launches a SaaS company?Feb 13, 2023

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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