Qualtrics Leadership Team & Executives
Zig Serafin is the CEO of Qualtrics. GetLatka tracks 17 people at Qualtrics — 2 founders, 17 executives — with job titles, tenure and LinkedIn profiles.
Who is the CEO of Qualtrics?
Zig Serafin
CEO
Dad. #SAP #Qualtrics Experience Breakthroughs Investor From startup to scale engineering and commercial services operations in cognitive systems, artificial intelligence, spatial mapping, anticipatory computing, deep learning, analytics and global communications services. Leader of customer / user experience teams. Track record of delivering on innovative consumer and enterprise products. Passion for excellence; instrumental in spearheading innovation, delivering industry transformational initiatives, improving operational execution while attracting world-class talent and achieving market leadership. Team excellence. Known as a team builder, collaborator, developing a culture built on customer obsession and Grit. Thought of as a pragmatic, empathetic, intuitive, and decisive leader, who attracts high performing teams, develops people, listens, digs for details, builds consensus, makes decisions in the face of ambiguity, and rallies at all levels to achieve results. Managing dynamic structures, instilling discipline and organization-wide accountability in leading start up (less than $100M) to large scale ($1B+) operations. Forming alliances, M&A, cultivating and nurturing long term relationships with customers and partners.
Who founded Qualtrics?
Qualtrics was founded by Ryan Smith and Stuart Orgill in 2002.
Ryan Smith
CEO & Co-Founder
Ryan Smith is co-founder and CEO of Qualtrics, the world’s leading experience management company. As CEO, Ryan oversees the entire Qualtrics executive team with a specific focus on the go-to-market operations of Qualtrics, including global sales, marketing, and partnerships. Ryan co-founded Qualtrics in 2002 with his father and brother. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with more than 11,000 customers, including over 75 percent of the Fortune 100, and 99 of the top 100 business schools. In the private market, Qualtrics raised $400M in funding from Accel Partners, Sequoia Capital, and Insight Venture Partners. Three days before the company was scheduled to go public, Qualtrics was acquired by SAP in January 2019 for $8B in the largest private enterprise software acquisition of all time. In 2016, Ryan co-founded 5 For The Fight, the campaign to eradicate cancer by supporting groundbreaking cancer research. 5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer. Ryan was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business. He was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. He has been featured in Fortune, Forbes, Harvard Business Review, The Wall Street Journal, Fast Company, Inc., The New York Times, TechCrunch and USA Today, and has frequently appeared on CNBC, Bloomberg TV and FOX Business. Ryan is a frequent guest lecturer at Stanford University’s Graduate School of Business, Harvard Business School, and Brigham Young University’s Marriott School of Business.
Stuart Orgill
Co-Founder
Qualtrics is continuing on the same trajectory as the greatest SaaS companies in the world. It's in that magical, up-and-to-the-right phase while maintaining solid business fundamentals and profitability. Aiming at creating something lasting. We're always looking for great talent!
Qualtrics executives and key employees
| Name | Title | Position | Location | Start Date | End Date | ||
|---|---|---|---|---|---|---|---|
| Zig Serafin | CEO | CEO | - | ry***@qualtrics.com | - | - | - |
| Ryan Smith | CEO & Co-Founder | Founder, CEO | - | ry***@qualtrics.com | - | - | - |
| Katherine Birdsall | Chief Of Staff | Non-CEO | - | ka***@qualtrics.com | - | - | - |
| Amber Reed | Chief Financial Officer | Non-CEO | - | am***@qualtrics.com | - | - | - |
| Hollie King | APJ Chief Operating Officer | Non-CEO | - | ho***@qualtrics.com | - | - | - |
| Karen Temkin | Chief Of Staff, Qualtrics XM Institute | Non-CEO | - | ka***@qualtrics.com | - | - | - |
| John Thimsen | Chief Technology Officer | Non-CEO | - | jo***@qualtrics.com | - | - | - |
| Julie Larson-Green | Chief Experience Officer | Non-CEO | - | ju***@qualtrics.com | - | - | - |
| David Faugno | Executive Vice President and Chief Financial Officer | Non-CEO | - | da***@qualtrics.com | - | - | - |
| Chris Beckstead | Chief Operating Officer | Non-CEO | - | ch***@qualtrics.com | - | - | - |
| Bill McMurray | Chief Revenue Officer | Non-CEO | - | bi***@qualtrics.com | - | - | - |
| Susan Haufe | Chief Industry Advisor, Healthcare | Non-CEO | - | su***@qualtrics.com | - | - | - |
| Kylan Lundeen | Chief Marketing Officer | Non-CEO | - | ky***@qualtrics.com | - | - | - |
| Frank Land | Chief Technology Officer | Non-CEO | - | fr***@qualtrics.com | - | - | - |
| Bobbie Browning | Chief Federal Strategist | Non-CEO | - | bo***@qualtrics.com | - | - | - |
| Stuart Orgill | Co-Founder | Founder | - | st***@qualtrics.com | - | - | - |
| Russ Laraway | Chief People Officer | Non-CEO | - | ru***@qualtrics.com | - | - | - |
Qualtrics team size and headcount
Qualtrics grew from 200 employees in 2012 to 5,742 in 2025.
- Team size (2025)
- 5.7K
- Engineering (2022)
- 1.2K
- Sales (2022)
- 1.6K
- Marketing (2022)
- 179
How to contact Qualtrics
- Headquarters
- 333-West River Park Drive, Seattle, Washington, 84604, United States
- Website
- qualtrics.com
Verified work emails for the Qualtrics people listed above are available to GetLatka members; public listings show a masked address only.
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Frequently asked questions about Qualtrics
Who is the CEO of Qualtrics?
Zig Serafin is the CEO of Qualtrics.
Who founded Qualtrics?
Qualtrics was founded by Ryan Smith and Stuart Orgill in 2002.
How many employees does Qualtrics have?
Qualtrics has 5,742 employees as of 2025.
Where is Qualtrics headquartered?
Qualtrics is headquartered in Seattle, Washington, United States.
How do I contact Qualtrics?
You can reach Qualtrics through its website at qualtrics.com or at its Seattle, Washington, United States office. GetLatka members can also view verified work emails for the people listed on this page.
Get verified emails, headcount history and revenue for Qualtrics and 90,000+ other SaaS companies.
