Qualtrics logo
Founded 2002


2021 Revenue





How Qualtrics hit $763.0M in Revenue with 12K Customers in 2021.

About Qualtrics

Qualtrics is a privately held experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States.|Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform|.

Monthly Revenue


$32.6M (0.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40



333 West River Park Drive ProvoUtahUnited States

Qualtrics Revenue

In 2021, Qualtrics revenue run rate hit $763.0M in revenue.


Qualtrics Valuation and Funding History

Qualtrics has raised a total of $2.0B.

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Funding DateRoundAmountTotalValuation


Qualtrics has 12K customers.

Lifetime Months

Monthly ARPU


Lifetime Dollars

Acquisition Cost

Average Annual Price




Qualtrics has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Qualtrics has 3,525 employees. They have 1154 sales reps that carry a quota, an engineering team of 714 and a marketing team of 122.


Total Team Size



714 (20%)


1154 (33%)


122 (3%)


Ryan Smith

Ryan Smith co-founded Qualtrics in 2002 with the goal of making sophisticated research simple. He was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business, and was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. Ryan is a graduate of Brigham Young University and is a frequent guest lecturer at Brigham Young University’s Marriott School of Business and Stanford University’s Graduate School of Business.


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Qualtrics Board of Directors


Qualtrics Executives

Hollie KingAPJ Chief Operating Officer
Julie Larson-GreenChief Experience Officer
Bobbie BrowningChief Federal Strategist
Amber ReedChief Financial Officer
Susan Haufe, CPXPChief Industry Advisor, Healthcare
Kylan LundeenChief Marketing Officer
Katherine BirdsallChief Of Staff
Karen TemkinChief Of Staff, Qualtrics XM Institute
Zig SerafinChief Operating Officer
Chris BecksteadChief Operating Officer
Russ LarawayChief People Officer
Bill McMurrayChief Revenue Officer
John ThimsenChief Technology Officer
Frank LandChief Technology Officer
David FaugnoExecutive Vice President and Chief Financial Officer

Qualtrics Employees

Ryan SmithCEO & Co-Founder
Stuart OrgillCo-Founder

Frequently Asked Questions about Qualtrics

When was Qualtrics founded?

Qualtrics was founded in 2002.

Who is the CEO of Qualtrics?

The CEO of Qualtrics is Ryan Smith

How many employees does Qualtrics have?

Qualtrics has 3,525 employees.

How much revenue does Qualtrics generate?

Qualtrics generates $763.0M in revenue.

How much funding does Qualtrics have?

Qualtrics has raised $2.0B.

Where is Qualtrics headquarters?

Qualtrics is headquartered at 333 West River Park Drive ProvoUtahUnited States

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