Qualtricsrevenue, acquisition & funding
SAP Store Software333 West River Park Drive, Seattle, WashingtonFounded 2002
Qualtrics was acquired by Silver Lake.
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform, .
Qualtrics revenue
Qualtrics' annual revenue was $1.5B in December 2022, its last figure before Silver Lake bought it (SEC filing). That is up 36% from $1.1B a year earlier.
All 6 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| May 2012 | $50M | – |
| Sep 2014 | $100M | – |
| Dec 2017 | $289.9M | SEC filing |
| Dec 2020 | $763.5M | SEC filing |
| Dec 2021 | $1.1B | SEC filing |
| Dec 2022 | $1.5B | SEC filing |
– source not recorded
Who owns Qualtrics
Silver Lake owns Qualtrics. The date and price of the deal are not on record.
Qualtrics funding rounds & investors
Qualtrics has raised $10.4B across six rounds since 2012. The latest was a $1.6B IPO in January 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Jan 2021 | IPO | $1.6B | $13.6B |
| Jan 2019 | Funding round | $8B | – |
| Jan 2019 | Funding round | $400M | $3.8B |
| Apr 2017 | Series C | $180M | $2.3B |
| Sep 2014 | Series B | $150M | $850M |
| May 2012 | Series A | $70M | – |
| Total raised | $10.4B |
Qualtrics competitors
Qualtrics competes most directly with SurveyMonkey, Typeform, SoGoSurvey and Keatext. It is the largest of the five by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Qualtrics | $1.5B | $10.4B | 5,742 | 11.6K | 2002 |
 SurveyMonkey | $380M | – | 1,363 | – | – |
 Typeform | $80M | $186.9M | 728 | 125K | 2012 |
 SoGoSurvey | $10.7M | – | 91 | 100K | 2010 |
 Keatext | $996K | $3.1M | 21 | 30 | 2010 |
Qualtrics CEO, founders & employees
Ryan Smith founded Qualtrics in 2002 with Stuart Orgill and led it as CEO. Qualtrics had 5,742 employees (July 2025, LinkedIn).
- Ryan SmithCEO & Co-Founder
- Stuart OrgillCo-Founder
- Amber ReedChief Financial Officer
- Hollie KingAPJ Chief Operating Officer
- John ThimsenChief Technology Officer
- Julie Larson-GreenChief Experience Officer
Also at QualtricsZig Serafin, Katherine Birdsall, Karen Temkin, David Faugno, Chris Beckstead, Bill McMurray, Susan Haufe, Kylan Lundeen, Frank Land, Bobbie Browning, Russ Laraway
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Jul 2025 | 5,742 | |
| Apr 2022 | 5,418 | – |
| Apr 2017 | 1,501 | – |
| Sep 2014 | 400 | – |
| May 2012 | 200 | – |
Qualtrics FAQ
What was Qualtrics' revenue?
Before Silver Lake bought it, Qualtrics' annual revenue was $1.5B in December 2022, according to an SEC filing.
Who owns Qualtrics?
Silver Lake owns Qualtrics.
How much funding has Qualtrics raised?
Qualtrics raised $10.4B across six funding rounds before Silver Lake bought it. The last was a $1.6B IPO in January 2021.
How many employees does Qualtrics have?
Qualtrics had 5,742 employees in July 2025, according to LinkedIn.
Who founded Qualtrics?
Ryan Smith and Stuart Orgill founded Qualtrics in 2002.
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How this page is sourced
5 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 29, 2026Data disclaimerReport a correctionClaim this profileRun Qualtrics? Join the podcast