Qualtrics logo
Founded 2002

Qualtrics

2021 Revenue

$763.0M

YOY

Funding

$2.0B

How Qualtrics hit $763.0M in Revenue with 12K Customers in 2021.

About Qualtrics

Qualtrics is a privately held experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States.|.

Monthly Revenue

$63.6M

$32.6M (0.00%)
Total Expenses

$63.6M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

333 West River Park Drive ProvoUtahUnited States
$Funding$Revenue

Qualtrics Revenue

In 2021, Qualtrics revenue run rate hit $763.0M in revenue.

100.00%▲25.00%▲52.00%▲15.00%▲32.00%▲28.00%▲105.00%▲$50.0M$100.0M$125.0M$190.6M$220.0M$289.9M$372.4M$763.0M

Qualtrics Valuation and Funding History

Qualtrics has raised a total of $2.0B.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
01/28/2021$1.6B$14.4B
12/04/2017$180.0M$2.5B
09/24/2014$150.0M$1.0B
05/15/2012$70.0M

Customers

Qualtrics has 12K customers.

Lifetime Months

×
Monthly ARPU

$2.0K

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$24.4K

$0$24.4K024681012

Churn

Qualtrics has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

100.00%

Team

Employees

Qualtrics has 3,525 employees. They have 1154 sales reps that carry a quota, an engineering team of 714 and a marketing team of 122.

2012201420152017201820192020100.00%▲113.00%▲77.00%▲27.00%▲48.00%▲22.00%▲
DistributionQty

Total Team Size

3525

Engineers

714 (20%)

Sales

1154 (33%)

Marketing

122 (3%)

CEO/Founder

Ryan Smith

Ryan Smith co-founded Qualtrics in 2002 with the goal of making sophisticated research simple. He was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business, and was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. Ryan is a graduate of Brigham Young University and is a frequent guest lecturer at Brigham Young University’s Marriott School of Business and Stanford University’s Graduate School of Business.


CEO Q&A

What's your age?

39

Favorite online tool?

Slack

Favorite book?

Clyton Christianson

Favorite CEO?

Satya Microsoft

Advice for 20 year old self

Don't get distracted


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Qualtrics Board of Directors

NamePosition

Qualtrics Executives

NamePosition
Hollie KingAPJ Chief Operating Officer
Julie Larson-GreenChief Experience Officer
Bobbie BrowningChief Federal Strategist
Amber ReedChief Financial Officer
Susan Haufe, CPXPChief Industry Advisor, Healthcare
Kylan LundeenChief Marketing Officer
Katherine BirdsallChief Of Staff
Karen TemkinChief Of Staff, Qualtrics XM Institute
Zig SerafinChief Operating Officer
Chris BecksteadChief Operating Officer
Russ LarawayChief People Officer
Bill McMurrayChief Revenue Officer
Frank LandChief Technology Officer
John ThimsenChief Technology Officer
David FaugnoExecutive Vice President and Chief Financial Officer

Qualtrics Employees

NamePosition
Ryan SmithCEO & Co-Founder
Stuart OrgillCo-Founder

Frequently Asked Questions about Qualtrics

When was Qualtrics founded?

Qualtrics was founded in 2002.


Who is the CEO of Qualtrics?

The CEO of Qualtrics is Ryan Smith


How many employees does Qualtrics have?

Qualtrics has 3,525 employees.

How much revenue does Qualtrics generate?

Qualtrics generates $763.0M in revenue.


How much funding does Qualtrics have?

Qualtrics has raised $2.0B.


Where is Qualtrics headquarters?

Qualtrics is headquartered at 333 West River Park Drive ProvoUtahUnited States

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