Qualtrics
Valuation
$13.6B
2022 Revenue
$811.5M
Customers
11.6K
Funding
$10.4B
Avg ACV
$70K
Team
5.7K
Founded
2002
How Qualtrics CEO Ryan Smith grew Qualtrics to $811.5M revenue and 11.6K customers in 2022.
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform, .
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Qualtrics Revenue
In 2022, Qualtrics's revenue reached $811.5M. The company previously reported $763M in 2021. Since its launch in 2002, Qualtrics has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2022 | Qualtrics Hit $811.5m revenue in April 2022 |
| 2021 | Qualtrics Hit $763m revenue in January 2021 |
| 2017 | Qualtrics Hit $289.9m revenue in April 2017 |
| 2014 | Qualtrics Hit $100m revenue in September 2014 |
| 2012 | Qualtrics Hit $50m revenue in May 2012 |
| 2002 | Launched with $0 revenue |
Qualtrics Valuation, Funding Rounds
Qualtrics reached a $13.6B valuation in 2021, set during its IPO round.
Qualtrics has raised $10.4B in total funding across 6 rounds, most recently a $1.6B IPO round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | IPO | $1.6B | $13.6B | 11% |
| 2019 | Funding round | $8B | - | - |
| 2019 | Funding round | $400M | $3.8B | 10% |
| 2017 | Series C | $180M | $2.3B | 8% |
| 2014 | Series B | $150M | $850M | 18% |
| 2012 | Series A | $70M | - | - |
Qualtrics Employees & Team Size
Qualtrics employs approximately 5.7K people as of 2026, up from 5.4K in 2022.
Qualtrics has 5.7K total employees in different roles and functions and 1.6K sales reps that carry a quota. They have 11.6K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 5.7K employees (July 2025) |
| 2022 | Reached 5.4K employees (April 2022) |
| 2017 | Reached 1.5K employees (April 2017) |
| 2014 | Reached 400 employees (September 2014) |
| 2012 | Reached 200 employees (May 2012) |
Founder / CEO
Ryan Smith
Ryan Smith is co-founder and CEO of Qualtrics, the world’s leading experience management company. As CEO, Ryan oversees the entire Qualtrics executive team with a specific focus on the go-to-market operations of Qualtrics, including global sales, marketing, and partnerships. Ryan co-founded Qualtrics in 2002 with his father and brother. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with more than 11,000 customers, including over 75 percent of the Fortune 100, and 99 of the top 100 business schools. In the private market, Qualtrics raised $400M in funding from Accel Partners, Sequoia Capital, and Insight Venture Partners. Three days before the company was scheduled to go public, Qualtrics was acquired by SAP in January 2019 for $8B in the largest private enterprise software acquisition of all time. In 2016, Ryan co-founded 5 For The Fight, the campaign to eradicate cancer by supporting groundbreaking cancer research. 5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer. Ryan was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business. He was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. He has been featured in Fortune, Forbes, Harvard Business Review, The Wall Street Journal, Fast Company, Inc., The New York Times, TechCrunch and USA Today, and has frequently appeared on CNBC, Bloomberg TV and FOX Business. Ryan is a frequent guest lecturer at Stanford University’s Graduate School of Business, Harvard Business School, and Brigham Young University’s Marriott School of Business.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Qualtrics acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Qualtrics
What is Qualtrics's revenue?
Qualtrics generates $811.5M in revenue.
Who founded Qualtrics?
Qualtrics was founded by Ryan Smith.
Who is the CEO of Qualtrics?
The CEO of Qualtrics is Ryan Smith.
How much funding does Qualtrics have?
Qualtrics raised $10.4B.
How many employees does Qualtrics have?
Qualtrics has 5.7K employees.
Where is Qualtrics headquarters?
Qualtrics is headquartered in Seattle, Washington, United States.
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Compare Qualtrics to the industry
Qualtrics operates across multiple industries. Browse revenue, funding, and growth data for Qualtrics in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .