Qualtrics
Seattle, Washington, United States
Valuation
$13.6B
2022 Revenue
$811.5M
Customers
11.6K
Funding
$10.4B
Avg ACV
$70K
Team · 2025
5.7K
Founded
2002
Qualtrics Revenue, Valuation & Funding (2022)
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform, .
Last updated
Qualtrics Revenue
In 2022, Qualtrics's revenue reached $811.5M. The company previously reported $763M in 2021. Since its launch in 2002, Qualtrics has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2022 | Qualtrics Hit $811.5m revenue in April 2022 | |
| 2021 | Qualtrics Hit $763m revenue in January 2021 | |
| 2017 | Qualtrics Hit $289.9m revenue in April 2017 | |
| 2014 | Qualtrics Hit $100m revenue in September 2014 | |
| 2012 | Qualtrics Hit $50m revenue in May 2012 | |
| 2002 | Launched with $0 revenue |
Qualtrics Valuation, Funding Rounds
Qualtrics reached a $13.6B valuation in 2021, set during its IPO round.
Qualtrics has raised $10.4B in total funding across 6 rounds, most recently a $1.6B IPO round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | IPO | $1.6B | $13.6B | 11% | |
| 2019 | Funding round | $8B | - | - | |
| 2019 | Funding round | $400M | $3.8B | 10% | |
| 2017 | Series C | $180M | $2.3B | 8% | |
| 2014 | Series B | $150M | $850M | 18% | |
| 2012 | Series A | $70M | - | - |
Founders
Ryan Smith
CEO & Co-Founder
Ryan Smith is co-founder and CEO of Qualtrics, the world’s leading experience management company. As CEO, Ryan oversees the entire Qualtrics executive team with a specific focus on the go-to-market operations of Qualtrics, including global sales, marketing, and partnerships. Ryan co-founded Qualtrics in 2002 with his father and brother. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with more than 11,000 customers, including over 75 percent of the Fortune 100, and 99 of the top 100 business schools. In the private market, Qualtrics raised $400M in funding from Accel Partners, Sequoia Capital, and Insight Venture Partners. Three days before the company was scheduled to go public, Qualtrics was acquired by SAP in January 2019 for $8B in the largest private enterprise software acquisition of all time. In 2016, Ryan co-founded 5 For The Fight, the campaign to eradicate cancer by supporting groundbreaking cancer research. 5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer. Ryan was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business. He was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. He has been featured in Fortune, Forbes, Harvard Business Review, The Wall Street Journal, Fast Company, Inc., The New York Times, TechCrunch and USA Today, and has frequently appeared on CNBC, Bloomberg TV and FOX Business. Ryan is a frequent guest lecturer at Stanford University’s Graduate School of Business, Harvard Business School, and Brigham Young University’s Marriott School of Business.
David Faugno
Executive Vice President and Chief Financial Officer
David Faugno brings more than 20 years of global financial and business operations experience across a number of technology sectors to his role as Chief Financial Officer at Barracuda Networks. He previously served as Director of Corporate Finance, Mergers and Acquisitions at Cisco Systems Inc., where he supported the acquisition and integration of more than 20 companies with more than $9 billion in transaction value. Prior to that, he was Chief Financial Officer and Vice President of Operations of Actona Technologies Inc., a leading wide area storage vendor that was acquired by Cisco. Faugno also served as Chief Financial Officer of Soltima Inc., a wireless infrastructure software company. In his eight years with AT&T, he held a variety of financial, sales and operations roles, including Chief Financial Officer of the Europe, Middle East and Africa region, in which he restructured AT&T's portfolio of investments and joint ventures in the region. Faugno holds a B.S. in accounting from Rutgers University and an Executive MBA from Duke University.
Amber Reed
Chief Financial Officer
Amber Reed is on the Chief Financial Officer of Qualtrics in North Carolina, United States.
Hollie King
APJ Chief Operating Officer
A high energy leader with a passion for building teams to create impact, driving hyper growth. Setting strategy and simultaneously driving execution, attempting to make history. Having a ball scaling the international expansion of one of the world's fastest-growing SaaS companies. My focus is on creating a great employee experience for my team and the teams they touch, which in turn drives improved customer outcomes.
Julie Larson-Green
Chief Experience Officer
I am passionate about building technology that gets out of the way so you can focus on what matters most. My mantra "people first, technology second" has been the driving force in my career. As a leader, its important that my door always be open to embrace everyones individual perspective, personality, style and abilities. This makes my teams stronger and creates a culture where the best ideas can come from anyone and anywhere. My focus has been leading teams and incubating new technologies and experiences to re-imagine the platform for intelligent work. Ive helped build products, including Office, Windows, Internet Explorer, Xbox and Surface, that touch more than a billion people every day. I am now at Qualtrics as the Chief Experience Officer and have an exciting opportunity to provide even greater impact to businesses throughout the world in a new category called Experience Management. Our products and services help businesses be successful with an analytics platform that delivers deep insights across all elements of the experience employees, product, brand and customer.
Chris Beckstead
Chief Operating Officer
Chris Beckstead holds the highest position within the Operations department at Qualtrics — Chief Operating Officer, and therefore has influence on the culture of the Operations department. The average employee described daily life within the Operations department as a Extremely fast paced and challenging 8 hour day, stating that they are happy with their work life balance. Employees within Qualtrics' Operations department are invested in Qualtrics' goals, and feel as though there is space for career growth.
Bill McMurray
Chief Revenue Officer
Bill McMurray serves as the Chief Revenue Officer of Qualtrics. Bill started at Qualtrics in September of 2014. Bill currently resides in the Greater Sydney Area.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Qualtrics serves 11.6K customers.
Qualtrics Employees & Team Size
Qualtrics employs approximately 5.7K people as of 2026, up from 5.4K in 2022, including 1.6K sales reps that carry a quota. It serves 11.6K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 5.7K employees (July 2025) | |
| 2022 | Reached 5.4K employees (April 2022) | |
| 2017 | Reached 1.5K employees (April 2017) | |
| 2014 | Reached 400 employees (September 2014) | |
| 2012 | Reached 200 employees (May 2012) |
Frequently Asked Questions about Qualtrics
What is Qualtrics's revenue?
Qualtrics generates $811.5M in revenue.
Who founded Qualtrics?
Qualtrics was founded by Ryan Smith.
Who is the CEO of Qualtrics?
The CEO of Qualtrics is Ryan Smith.
How much funding does Qualtrics have?
Qualtrics raised $10.4B across 6 rounds.
How many employees does Qualtrics have?
Qualtrics has 5.7K employees.
Where is Qualtrics headquarters?
Qualtrics is headquartered in Seattle, Washington, United States.
Compare Qualtrics to the industry
Qualtrics operates across multiple industries. Browse revenue, funding, and growth data for Qualtrics in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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