Qualtrics
Seattle, Washington, United States
Valuation
$13.6B
2022 Revenue
$811.5M
Customers
11.6K
Funding
$10.4B
Avg ACV
$70K
Team · 2025
5.7K
Founded
2002
Qualtrics Revenue, Valuation & Funding (2022)
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform, .
Last updated
Qualtrics Revenue
In 2022, Qualtrics's revenue reached $811.5M. The company previously reported $763M in 2021. Since its launch in 2002, Qualtrics has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2022 | Qualtrics Hit $811.5m revenue in April 2022 | |
| 2021 | Qualtrics Hit $763m revenue in January 2021 | |
| 2017 | Qualtrics Hit $289.9m revenue in April 2017 | |
| 2014 | Qualtrics Hit $100m revenue in September 2014 | |
| 2012 | Qualtrics Hit $50m revenue in May 2012 | |
| 2002 | Launched with $0 revenue |
Qualtrics Valuation, Funding Rounds
Qualtrics reached a $13.6B valuation in 2021, set during its IPO round.
Qualtrics has raised $10.4B in total funding across 6 rounds, most recently a $1.6B IPO round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | IPO | $1.6B | $13.6B | 11% | |
| 2019 | Funding round | $8B | - | - | |
| 2019 | Funding round | $400M | $3.8B | 10% | |
| 2017 | Series C | $180M | $2.3B | 8% | |
| 2014 | Series B | $150M | $850M | 18% | |
| 2012 | Series A | $70M | - | - |
Founders
Ryan Smith
CEO & Co-Founder
Ryan Smith is co-founder and CEO of Qualtrics, the world’s leading experience management company. As CEO, Ryan oversees the entire Qualtrics executive team with a specific focus on the go-to-market operations of Qualtrics, including global sales, marketing, and partnerships. Ryan co-founded Qualtrics in 2002 with his father and brother. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with more than 11,000 customers, including over 75 percent of the Fortune 100, and 99 of the top 100 business schools. In the private market, Qualtrics raised $400M in funding from Accel Partners, Sequoia Capital, and Insight Venture Partners. Three days before the company was scheduled to go public, Qualtrics was acquired by SAP in January 2019 for $8B in the largest private enterprise software acquisition of all time. In 2016, Ryan co-founded 5 For The Fight, the campaign to eradicate cancer by supporting groundbreaking cancer research. 5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer. Ryan was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business. He was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. He has been featured in Fortune, Forbes, Harvard Business Review, The Wall Street Journal, Fast Company, Inc., The New York Times, TechCrunch and USA Today, and has frequently appeared on CNBC, Bloomberg TV and FOX Business. Ryan is a frequent guest lecturer at Stanford University’s Graduate School of Business, Harvard Business School, and Brigham Young University’s Marriott School of Business.
Zig Serafin
CEO
Dad. #SAP #Qualtrics Experience Breakthroughs Investor From startup to scale engineering and commercial services operations in cognitive systems, artificial intelligence, spatial mapping, anticipatory computing, deep learning, analytics and global communications services. Leader of customer / user experience teams. Track record of delivering on innovative consumer and enterprise products. Passion for excellence; instrumental in spearheading innovation, delivering industry transformational initiatives, improving operational execution while attracting world-class talent and achieving market leadership. Team excellence. Known as a team builder, collaborator, developing a culture built on customer obsession and Grit. Thought of as a pragmatic, empathetic, intuitive, and decisive leader, who attracts high performing teams, develops people, listens, digs for details, builds consensus, makes decisions in the face of ambiguity, and rallies at all levels to achieve results. Managing dynamic structures, instilling discipline and organization-wide accountability in leading start up (less than $100M) to large scale ($1B+) operations. Forming alliances, M&A, cultivating and nurturing long term relationships with customers and partners.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Qualtrics serves 11.6K customers.
Qualtrics Employees & Team Size
Qualtrics employs approximately 5.7K people as of 2026, up from 5.4K in 2022, including 1.6K sales reps that carry a quota. It serves 11.6K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 5.7K employees (July 2025) | |
| 2022 | Reached 5.4K employees (April 2022) | |
| 2017 | Reached 1.5K employees (April 2017) | |
| 2014 | Reached 400 employees (September 2014) | |
| 2012 | Reached 200 employees (May 2012) |
Frequently Asked Questions about Qualtrics
What is Qualtrics's revenue?
Qualtrics generates $811.5M in revenue.
Who founded Qualtrics?
Qualtrics was founded by Ryan Smith.
Who is the CEO of Qualtrics?
The CEO of Qualtrics is Ryan Smith.
How much funding does Qualtrics have?
Qualtrics raised $10.4B across 6 rounds.
How many employees does Qualtrics have?
Qualtrics has 5.7K employees.
Where is Qualtrics headquarters?
Qualtrics is headquartered in Seattle, Washington, United States.
Compare Qualtrics to the industry
Qualtrics operates across multiple industries. Browse revenue, funding, and growth data for Qualtrics in each sector below.
Read More About Qualtrics
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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