Founder Interview Video
How Redtrack Reached $75K MRR and a $9M Valuation with 500 Customers (Interview with CEO Vlad Zhovtenko)
Chapters
- 0:00Introduction and Company Overview
- 0:33What Customers Pay For: First-Party Attribution
- 1:16ARPU Growth from $40 to $200 Per Month
- 1:51Pricing Strategy and Product Expansion
- 3:14Largest Customer: $60K ACV and Billion Clicks
- 3:18Total Customer Count: 500
- 3:37MRR at $75K and Impact of Ukraine War
- 6:31Team Location and War Impact on Production
- 7:44Hiring in Brazil: Strategy and Cost Savings
- 10:22Fundraising: $550K and $750K Seed Rounds
- 11:10Valuation: $9M Post-Money
- 12:15Burn Rate and Development Team Expansion
- 12:57Product Deep Dive: SaaS Attribution Use Case
- 14:18Famous Five: Books, Tools, and Lessons Learned