Founder Interview Video
How REVIEWS.io Grew from $500K to $12M ARR and Sold for $82M Cash (Interview with CEO Callum McKeefery)
Chapters
- 0:00Exit Price and First Look
- 1:02Why He Sold: His Son's Rare Disease
- 2:02ARR and Business Cleanliness at Exit
- 2:39100% Equity and Employee Earn-Outs
- 3:01No Stock Options: The Unconventional Talent Strategy
- 6:02Early Days: Origins and First Pivot
- 9:38The Viral Loop That Fueled Growth
- 10:08Niche Strategy: Car Parts and Anchor Clients
- 11:43Seeding Reviews and Google Seller Ratings
- 13:36Pricing and Getting on the Phone for $29
- 15:18Paid Ads: Google and LinkedIn Strategy
- 16:35Negotiating the Exit and Lessons Learned
- 20:01Life After the Sale and Son's Treatment
- 22:42Partnerships at REVIEWS.io and What Came Next