2024 Revenue
$19.8M
Funding
$0
YOY
41.1%
Team
115
Founded
2013
How Rinse CEO Ajay Prakash grew to $19.8M revenue with a 115 person team in 2024.
Rinse is building the first and largest national (and global) brand in clothing care. We're taking on a massive consumer problem and creating a significantly better dry cleaning and laundry experience through the combination of "smart scheduling" and best-in-class quality, all supported by a strong technology backbone.
Last updated
Rinse Revenue
In 2024, Rinse's revenue reached $19.8M. The company previously reported $14M in 2023. Since its launch in 2013, Rinse has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Rinse Hit $19.8m revenue in October 2024 | |
| 2023 | Rinse Hit $14m revenue in December 2023 | |
| 2013 | Launched with $0 revenue |
Rinse Valuation, Funding Rounds
Rinse is a bootstrapped SaaS startup. Founded in 2013, Rinse has grown to $19.8M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Rinse has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Rinse yet.
Rinse Employees & Team Size
Rinse employs approximately 115 people as of 2026, up from 114 in 2023, including 3 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 115 employees (December 2024) |
| 2024 | Reached 114 employees (October 2024) |
| 2023 | Reached 114 employees (December 2023) |
| 2022 | Reached 101 employees (December 2022) |
| 2021 | Reached 90 employees (November 2021) |
| 2020 | Reached 88 employees (December 2020) |
| 2020 | Reached 88 employees (June 2020) |
| 2019 | Reached 88 employees (December 2019) |
| 2018 | Reached 127 employees (December 2018) |
Frequently Asked Questions about Rinse
What is Rinse's revenue?
Rinse generates $19.8M in revenue.
Who founded Rinse?
Rinse was founded by Ajay Prakash.
Who is the CEO of Rinse?
The CEO of Rinse is Ajay Prakash.
How much funding does Rinse have?
Rinse raised $0.
How many employees does Rinse have?
Rinse has 115 employees.
Where is Rinse headquarters?
Rinse is headquartered in San Francisco, California, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed

Worldgate
IT services company supporting the needs of public-sector clients, primarily K-12 school districts, with the highest-quality service

Examedi
Uber for Healthcare in Latinamerica

SecPod
SecPod is a cyber security technology company with a goal of preventing cyberattacks in organizations. Our solutions help implement cyber hygiene measures, making it more difficult for attackers to gain access to systems and your companies’ vital information. SecPod SanerNow Cyberhygiene platform is a continuous and automated Vulnerability Management solution built for the modern IT security landscape. IT and Security teams of small, mid-size, and large enterprises use the SanerNow platform to go beyond traditional vulnerability management practices, get complete visibility and control over the organization’s attack surface, and get daily reports. SanerNow runs the fastest scans to discover IT assets, vulnerabilities, misconfigurations, and other security risk exposures, provides the necessary remediation fixes to mitigate them and automates tasks end-to-end to make it a simple and hassle-free daily routine. With SanerNow, you can manage multiple use-cases from a single console without traversing across a maze of tools. Industry’s Fastest and Continuous Scanning: SanerNow provides the industry’s fastest scanning to detect vulnerabilities in less than 5 minutes. Our intelligent scanning algorithms enable you to quickly scan numerous devices with minimal bandwidth and system resource consumption. Patching and Beyond: SanerNow offers an integrated patch management solution to remediate vulnerabilities instantly. SanerNow patching supports all major OSs like Windows, macOS, Linux, and a wide range of third-party applications. End-to-End Automation: SanerNow automates end-to-end vulnerability management tasks, from detection to remediation, from a single console. You can schedule and automate the tasks according to your organization’s requirements.

TourRadar
Adventure Simplified. TourRadar makes exploring and booking organized adventures effortless. Whether through our mobile app or website, we streamline your booking experience, so you can focus on what truly matters: your next great adventure. Adventure at Your Fingertips The TourRadar mobile app puts adventure in your pocket. Explore thousands of trips, receive real-time updates, and manage bookings effortlessly. Your next adventure is just a tap away. What is TourRadar? TourRadar is the Organized Adventure Platform, offering the world’s largest selection of multi-day organized adventures worldwide. TourRadar connects travelers and travel agents with over 2,500 multi-day operators, offering 50,000+ adventures in 160+ countries. We pride ourselves on a seamless, user-friendly experience. With offices in North America, Europe, and Australia, TourRadar’s global travel experts are available online 24/7 to support the entire booking and travel experience.

DBI Software
DB2 Performance Solutions

Mirabel Technologies
Mirabel Technologies is a privately owned international software company that empowers businesses to grow. Mirabel Technologies began in 2003 with the original vision to help magazine publishers in a challenging media environment. Drawing from experience in the publishing industry, Mirabel President Mark McCormick introduced Mirabel’s first product: The Magazine Manager. It was the first web-based publishing CRM and now serves more 24,000 publications worldwide. Since then, the suite of SaaS products grew to include DigitalStudio, Digital Media Manager, The Newspaper Manager, Flip & Share, Mirabel’s Marketing Manager, and Clean Your List. Each product expands Mirabel Technologies into new industries to provide clean, streamlined solutions to marketing, sales, and more.


